Posts About ‘case’

Case Study: Rebranding from a Search Agency to a Digital Agency

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This is a guestpost by Jodie Harris from MediaVision.

Recently the London agency MediaVision went to a rebranding. This post is a case study on why MediaVision rebranded from a search to a digital marketing agency. The case study includes on why we wanted to re-brand and everything that we needed to consider before making the big decision.

It highlights our biggest tasks such as designing a new website that would communicate to the world who the new brand was as well as the most challenging hurdles we needed to overcome for a successful execution. Now the new MediaVision brand has launched, here is our case study on how we planned and delivered it. (more…)

A “Click Here” Case Study

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This is a guest post by IrishWonder, who has been practicing SEO since 2000, is an independent SEO consultant at irishwonder.com and a CMO for ContentMango.com.

Adobe is known to have been ranking for “click here” for ages and this is a seemingly totally non-commercial phrase that I just didn’t imagine anyone doing anything on purpose to rank for it (it appears I was wrong about that but more about it later).  So I thought it would be a nice keyword for a bit of a case study. (more…)

The price isn’t always right: defying convention to improve Papa John’s bottom line

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This Wednesday at the UK Searchconference winners of the UK Searchawards 2012 will present their cases. We already talked to a few of them and asked them to send us a summary of their winning case. Today the winners of the Best Mobile Campaign and Grand Prix Award NetMediaplanet describe their winning case: “The price isn’t always right: defying convention to improve Papa John’s bottom line”. (more…)