Posts About ‘case study’

Case Study: Rebranding from a Search Agency to a Digital Agency

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This is a guestpost by Jodie Harris from MediaVision.

Recently the London agency MediaVision went to a rebranding. This post is a case study on why MediaVision rebranded from a search to a digital marketing agency. The case study includes on why we wanted to re-brand and everything that we needed to consider before making the big decision.

It highlights our biggest tasks such as designing a new website that would communicate to the world who the new brand was as well as the most challenging hurdles we needed to overcome for a successful execution. Now the new MediaVision brand has launched, here is our case study on how we planned and delivered it. (more…)

How We Got Our Penalty Revoked Using the Disavow Tool (Case Study)

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This is a guestpost by Sander Tamaëla, a freelance SEO Consultant. 

In October a new client approached me with a question: Can you help me with trying to revoke a penalty? It happened to be that Google had just released their link disavow tool and this penalty was link based. In this post I want to share my three months of experience with using the disavow tool to get a penalty removed. (more…)

A “Click Here” Case Study

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This is a guest post by IrishWonder, who has been practicing SEO since 2000, is an independent SEO consultant at irishwonder.com and a CMO for ContentMango.com.

Adobe is known to have been ranking for “click here” for ages and this is a seemingly totally non-commercial phrase that I just didn’t imagine anyone doing anything on purpose to rank for it (it appears I was wrong about that but more about it later).  So I thought it would be a nice keyword for a bit of a case study. (more…)

More Traffic is Not Always The Answer

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This is a guest post by Dan Taylor, founder of SEOwned and currently working for Moneysupermarket. Like this post? Let us know!

As an SEO one of the most common statements from clients has always been “we need more traffic to our web site’. I am not saying that this is the wrong tactic to take; in fact the stats below show that delivering more traffic to a website will produce the same overall results as the methods I am going to recommend. However, the effort required to increase traffic to an under-performing site is akin to shovelling snow whilst it is still snowing. If we work on getting our site in better shape, and better performing in future the best thing for the business will inevitably be to increase traffic. (more…)