SEO is a complex industry to be involved in as you can ask 5 experts to solve a websites ranking problems and you’ll most likely get 10 different strategies. The issue is 8 out of the 10 will work and each one will have strengths and weaknesses.
So how do you appoint an agency?
Hiring a reputable agency with a strong track record is the route a lot of companies go with but that also has its weaknesses as you may get the A team in the pitch but the C team actually works on your project. Conversely hiring a small agency may mean that they simply don’t have the resource or aren’t geared up for expansion leaving you frustrated with your level of service.
Having seen a few of these scenarios lately I thought I’d write a post on a few quick checks you can make to ensure you are getting value out of your agency. (more…)