At Fusion Marketing Experience it is all about experience (the title says it all right?) and how you should look at different channels and integrate them: Think about what you are doing.
When it comes to both ‘experience’ and thinking about what you are doing Bryan Eisenberg is the person you want to have opening the day on your conference as keynote speaker. He shoots tips like he’s shooting hail and will get you wide awake early in the morning.
His keynote on day 2 of Fusion Marketing Experience was a talk about how you can better optimize your PPC efforts by looking at who you are targeting. The good thing about this talk however is that everything he explained can simply be transferred to any other channel where you can do the same. (more…)