Posts About ‘brightonseo’

How Phone Data Might Change Your Search Strategy – #brightonseo

Ali White from T W White & Sons, a car dealership business, took to the Corn Exchange seat next at the jam-packed full BrightonSEO conference, providing real-business examples on how phone data meant his entire SEO and PPC strategy altered.

To start us off, Ali walked through what Visitor level call tracking actually was; as one of the many who weren’t really sure, he explained that T W White & Sons used visitor level call tracking to provide a unique phone number to each site visitor so the business can better track who is calling to give stronger actual conversion data as well as a better customer profile. (more…)

Go Big or Go Home – #brightonseo

One of the opening talks for BrightonSEO promised to be a really interesting one. Hannah Smith, Principal Consultant at Distilled (and one of our own State of Search bloggers) challenged the common perspective of link building, and told the conference attendees to ‘Go big or go home’.

Hannah’s talk identified a number of misguided ways of thinking, ultimately tackling why mediocre content is unlikely to cut it. But she also took the time to recognise that there are risks associated with big budget content. Find out more about her talk and see her slides below. (more…)

Turning Google Analytics into a Webmasters Toolbox – #brightonseo

We are back from the first break at BrightonSEO and I am blogging from within the Corn Exchange in the Data Track. There are four speakers on stage for this session and I am covering the presentation from Anna Lewis, looking at Turning Google Analytics into a Webmasters Toolbox.

This is the second time we have seen Koozai’s Anna Lewis speak at BrightonSEO and her presentations are always packed full of actionable insights and tips for using Google Analytics. Let’s get started!

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Ask the Ex-Googlers Anything – #brightonseo

Welcome to State of Search’s coverage of the wildly popular BrightonSEO conference! We’ll be posting session write-ups throughout the day from our bloggers on the scene.

The first session of the day at BrightonSEO 2013 in Dome Concert Hall was ask the Ex-Googlers anything. With Ex Google employee speakers:

Fili Wiese, Head of SEO and Development at Netlead & Founder at blackpixels
Jonas Weber, Consultant at webhelps!
Alfredo Pulvirenti, SEO Team Leader at StepStone Group

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A look at #BrightonSEO Workshops with Aleyda Solis and Kevin Mullaney

In the third and final interview in our BrightonSEO workshop series, we speak to Aleyda Solis, International SEO at SEER Interactive and Kevin Mullaney, Head of Search Marketing at Render Positive.

Aleyda known specialism is mobile SEO and this is the subject she will be covering in-depth throughout the one day course. By the end of the day, attendees will be equipped with everything they need in order to deliver an effective mobile SEO campaign that drives visits and conversions from mobile visitors. To book your place on the course, click here.

Kevin is going to run the local SEO workshop giving attendees and end-to-end overview of local search for all levels of expertise. If you are attending the course, you can expect to leave with the skills required to implement a local strategy for your business or your clients including best practice technical implementation of Google+. To book your place on the course, click here.

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A look at #BrightonSEO Workshops with James Agate and Carla Marshall

In the second interview in our BrightonSEO workshop series, we speak to James Agate, Founder of SkyRocket SEO and Carla Marshall, SEO Director at ReelSEO.

James is running a workshop on advanced link building techniques and he will be walking attendees through techniques that will work in highly competitive industries to give you a wider range of ways to build links that get those rankings moving. To book your place on the course, click here.

Carla has a real interest in Video SEO and will be sharing her knowledge to cover the latest techniques that are not only proven to work but are suitable for beginner and advanced level SEO’s. To secure your place, click here.

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A look at #BrightonSEO Workshops with Tim Grice and Dara Fitzgerald

Over the next three days we will be running a series of interviews with the trainers at the BrightonSEO workshops. If you haven’t booked a place yet, do so soon as tickets are selling out fast.

In the first interview of the week, we spoke to Tim Grice, Head of Search at Branded3 and Dara Fitzgerald, Head of Insight at FreshEgg.

Tim will be running a workshop on one of the hottest topics over the last six months, Penalty Recovery and Future Proofing SEO Strategies. If you are attending this workshop, you can expect to walk away packed full of knowledge about what links are ‘unnatural’, what an effective recovery would look like and how to develop a strategy for your link building that will stand with you through the test of time.

Dara is focusing on advanced techniques you can use with Google Analytics which will help attendees get more insight out of campaigns and ensure they can measure campaigns more transparently. Some of the core features that Dara will be looking at include Advanced Segments, Event Tracking, Cross Domain Tracking, Custom Reports and more. To book your place, click here.

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Friday Talk: ‘Ask the Engines’ Discussion Panel at Brighton SEO

The next Brighton SEO was announced last week: September 14th 2012. A good place to be for every SEO in the industry. As a ‘warm up’ find below the discussion panel from the last Brighton SEO called “Ask the Engines”, a discussion between Pierre Far (Google), Dave Coplin (Bing), Martin MacDonald (Expedia EAN), Rishi Lakhani (Freelance) and Tony Goldstone (FreshEgg).

This Year At Brighton SEO

One of our bloggers, Kelvin Newman, is the organizer and the big man behind Brighton SEO. This event has grown to be the number one free SEO event in the UK and possibly even Europe.

The last Brighton SEO again was a big hit with some great speakers and the fabulous networking opportunities. On Social Media events can go crazy as well. Just how successful and crazy a conference like that can be on social media is shown in this infographic below. (more…)

Brighton SEO – one hell of a FREE Search Conference #BrightonSEO

Friday the 13th, a packed schedule, awesome speakers, 20 x 20 Pecha Kucha, a new use for Pinterest, Street Fighter, Swingball, Magicians, and the launching of a new website on stage… closely followed by Chips, Beer on the Pier and Karaoke can only mean one thing – yup – Brighton SEO!

Brainchild of State of Searcher Kelvin Newman, Brighton SEO kicked off on the Thursday with a series of training workshops including; PR Link Building (Chris Lee – VP of Digital, Emanate PR) , Advanced GA (Dara Fitzgerald – Head of Insight, FreshEgg), and an intro to coding (Dom Hodgson – CEO, Ember Ads). The conference itself took place on Friday with a format of one-speaker-after-another, meaning that you could sit through all talks, in comfort, nipping out for complementary coffee as and when.

This was the first time I have been to Brighton SEO and what a lovely surprise! Firstly, I was lucky to get a ticket seeing as they ‘sold’ out in a record number of minutes, secondly the conference had the same level of speaker that I have seen at many other paid conferences (but this one was FREE and friendly), and thirdly, this all took place in the beautiful Georgian building that is the Brighton Dome – let’s face it, sitting in a darkened theatre on plush velvet seats adds an atmosphere and charm that is unrivalled on the conference circuit. Combine that with pre lunchtime cabaret in the form of Magic Sam and you have your perfect seaside weekender! (more…)

The Best Bits of Brighton SEO – September 2011

On Friday 9th September over 500 search marketers met at The Corn Exchange in Brighton for BrightonSEO. It was my first time attending this event, and in comparison with some of the pricier conferences, was definitely one of the best.

Kelvin Newman from Site Visibility has been running this free SEO conference since December 2009 where he started it alongside Jaamit Durrani who sadly passed away last year. The conference was a great success thanks to Kelvin, Amelia, all the speakers and the sponsors of the event. (more…)

Matt Cutts: Google Does a Relatively Good Job at Black Hat

We all know the videos in which Matt Cutts talks about Google changes and answers questions from Webmasters. Here is another one. But this one is kind of special. Because does Matt Cutts actually mean it when he says Google is good at blackhat, or spam?