Its the mistake a lot of brands make when starting to use social media-tools: they believe that immediately success will come and that just being on social media will bring their tons of money and even more goodwill. They couldn’t have been more wrong. Social media is not just about using social media tools. Its about how you integrate all the elements of the social media marketing mix. By mixing the elements you can build a solid brand using social media. Its about looking beyond boundries.

This was the topic I was discussing at my panel session at Search Engine Strategies in London. This write up takes a piece from that presentation. I will try to explain the four elements of the marketing mix which you can use to build your brand. At the end of the post I will publish my presentation.

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