Editorial note: This post is not meant to give tips and tricks on how to do Brand Bidding and Ad-Hijacking, its meant to give insights on what is done and what is going on.
Two weeks ago, at SMX Munich, I was invited to speak on the blackhat PPC panel. I covered the exciting topic of brand bidding & ad-hijacking in Google Adwords. The topic is pretty actual at the moment, because of the decision of the European Court of Law of March 23 2010.
So what are brand bidding & ad-hijacking? The term Brand bidding is probably pretty clear for most: the use of brands as keywords in Google Adwords. Normally this is done not only by affiliates, but also by competitors, e-commerce shops, auction platforms, price comparison sites etc. (more…)