Last weekend I spoke at Be Wizard in Italy. The speaker line-up included Cindy Krum, Aleyda Solis, John Mueller, David Sottimano, Gianluca Fiorelli and as per the title of this post Avinash Kaushik. The conference was fantastic and I learned tonnes from every session. Today I wanted to share my notes from Avinash’s session on Facebook for businesses. (more…)
There could be a number of reasons that you need to do an audit of a brand, and it is important that you look at lots of different measurements to ensure you are getting the right answers. There is no point analysing a brand without taking different metrics into consideration.
In this post I am going to run through the metrics that I look at when conducting a brand audit, which should help guide you through this process on a step-by-step basis.
The SEO industry have long bemoaned investment in traditional channels like TV advertising; claiming SEO yields higher ROI. However, if we’re honest I think our arguments have also been about us wanting to get our sticky mitts on a larger share of the marketing budget. (more…)
Having studied international business at university this was a talk that I was particularly interested in hearing. The panel were introduced by chair, Florian Gramshammer, as the “The United Nations of affiliate marketing“ as there were representatives from 5 different countries on the panel. The panel began the session by setting up some of the common questions they find themselves answering, and sometime asking themselves, including:
“Any good marketer can come up with a great content idea for their niche, the difficult part is selling the idea to your company and getting the budget. “
This was the challenge laid down via the comments of a post I wrote back in June for SEOmoz highlighting companies in “boring” niches creating great content. It’s something I’ve been meaning to write for ages – as it’s something I know many face whether their in-house or agency-side.
The way in which you pitch likely depends on whoever you’re pitching to – if you can get a meeting with them, then great – however this might not always be possible. If you’re relying on your documentation to do the talking then keeping it short and sweet is best; backed up with a comprehensive appendix which can be cross-referenced.
I don’t know about you, but I just can’t get enough of the Custom Google Analytics Dashboard. Whilst the standard sets of reports in Google Analytics are great, if you aren’t using the Dashboards yet, you’re certainly missing a trick. There is so much more that you can do to understand the traffic that is hitting your site; this will help you get the most out of your marketing campaigns.
Over the past two months I have been doing a lot of research into tools that can be used to monitor mentions of a brand name and assist with managing a brand’s reputation. During this research I uncovered some great functionalities right under my nose in a tool that most people in digital marketing are immersed in everyday, Google Analytics.
There are some basic features that everyone should be using for online brand management in Google Analytics, which I am going to go through in this post. I am also going to cover elements of the new social reports in Google Analytics, which can show you some really interesting data about your brand.
Over the past 12 months, I have been working hard with the rest of the Koozai team to increase our brand awareness within the SEO industry. In this blog post, I am going to share some of the tips, tricks and actions that we continue to undertake to boost mentions of our brand name online.
No matter what industry you work in, all or at least some of the initiatives mentioned below will help you to grow awareness of your brand and the sooner you start, the better.
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