I don’t know about you, but I just can’t get enough of the Custom Google Analytics Dashboard. Whilst the standard sets of reports in Google Analytics are great, if you aren’t using the Dashboards yet, you’re certainly missing a trick. There is so much more that you can do to understand the traffic that is hitting your site; this will help you get the most out of your marketing campaigns.
Over the past two months I have been doing a lot of research into tools that can be used to monitor mentions of a brand name and assist with managing a brand’s reputation. During this research I uncovered some great functionalities right under my nose in a tool that most people in digital marketing are immersed in everyday, Google Analytics.
There are some basic features that everyone should be using for online brand management in Google Analytics, which I am going to go through in this post. I am also going to cover elements of the new social reports in Google Analytics, which can show you some really interesting data about your brand.
Stay up to date with the latest articles
