As our connections to each other are the stuff of human relationships, so are links between sites the very stuff of the web.
I was therefore overjoyed to read Ontolo, and to find that here is a documented guide; from concept to objective to methodology to realisation; for pretty much every quality method of building and attracting the links that matter. (I felt I’d found a kindred spirit and something of a validation of our more PR focused approach at theMediaFlow too.)
Authored by Garrett French and Ben Wills Ontolo – The Linkbuilding Book, is possibly the most thorough documentation of linkbuilding to success. It is important to point out that the foundation of the Ontolo mindset reads to me as one of “links as business-driving” endeavours, rather than purely “links for rank sake”. On the other hand, if you’re more into this kind of crap, then this book isn’t for you. (more…)