Earlier this year Paddy Moogan told me he was writing a book and asked me if I wanted to read it. Knowing his articles here on State of Search and on other blogs I off course immediately said yes to that. His writing has always been insightful and valuable, so an entire book of that type of content would be a treat.
When I got the book it was in an e-book format, which makes sense because the subject, Paddy’s speciality link building, is a timely topic, so a hard copy book would be outdated before even published. The thing is with an e-book, unlike holding a real life hard copy book, you can’t immediately see how much is in there, there is not give away if the book is long or short other than going through the book.
That is why it has taken me a long time to actually write the review: there is so incredibly much (valuable) content in the book which I couldn’t imagine when seeing the cover of the book (don’t get me wrong, it’s a nice cover, but it doesn’t show you how much is behind). Although the title could have been a give away, it truly is “THE” Linkbuilding book. So yes, it has taking me a longer time than expected to get through it, but it’s worth it. I just wish… No, I’ll wait with that part, read the review below and find out. (more…)