First up I need declare a bunch of caveats, I’ve spoken at loads of search marketing events, I arrange one and have attended absolutely loads of them. So take my following opinion and bias with a pinch of salt…but I’m really starting to wonder whether live blogging and particularly live tweeting is making the digital marketing conference a worse experience.
People not at the conference may really appreciate the play by play coverage but I think the whole phenomenon isn’t helping anyone, especially those who have paid—in many cases—hundreds of pounds to attend. (more…)

