Let’s face it: Google rules search. With a market share in most European countries of well over 90%, Google is as close to a search engine monopoly as you can get.
When it comes to potential threats of Google’s dominance, everyone seems to be looking towards Bing. This seems perfectly logical, as Bing is a product of one of the world’s biggest and most experienced technology companies. If anyone can threaten the dominance of Google, surely it’s the financial and technological might of Microsoft?
Maybe so. But I don’t agree with that. Sure, Bing has some great search properties. Their image search is very solid, their maps are great, and I quite fancy their Visual Search system. (more…)