A couple of months ago the SEO world stirred when the incomparable Bill Slawski wrote about the ‘transition rank‘ patent. In essence, this Google patent outlined how a webpage’s rank could be randomised to thwart any attempts by ‘spammers’ to manipulate its ranking, thus confusing the spammer’s efforts.

This patent received widespread attention in the SEO blogosphere. And it has had a profound result on the mentality of the SEO industry. (more…)