Posts About ‘big data’

Friday Talk: Hans Rosling: Religions and babies

Hans Rosling had a question: Do some religions have a higher birth rate than others and how does this affect global population growth? At the TEDxSummit in Doha, Qatar, he graphs data over time and across religions. Talk about your big data!

“Big data is going to replace the majority of marketers”

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Big Data, it is a term of which many marketers still don’t know how to act on it. Maybe because they don’t understand it or maybe because it is ‘too big’ for them. But they will need to understand and get a grip on it to not fall behind and in the end get lost entirely.

Earlier today I spoke to Bryan Eisenberg when he was on his way to his keynote presentation about big data at the PPC Hero conference. Bryan, on his birthday actually, made an interesting point which he will also be making in his keynote speech: we might be heading into a direction in which marketers are (partly) being replaced by automation.

Let’s elaborate a bit on that. The idea is based on several different elements which Bryan and his brother Jeffrey describe in a new whitepaper which can be gotten from the website http://www.usethedata.com. It is about understanding big data, or as Rod A. Smith, an IBM technical fellow and VP for emerging Internet technologies says in the whitepaper:

“Big Data is really about new uses and new insights, not so much the data itself,”

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Google+ sign in: Google is Getting Even More Data

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It’s all about big data these days. And there are a few companies who understand the importance of that, one of them being Google. Ever since Larry Page took back his reign at Google and Google+ saw its life light Google has done whatever it takes to get big data.

In another attempt to boost Google+ and to get more big data Google yesterday launched “Google+ sign in”. A feature much like Facebook or Twitter sign in. According to Google for ‘an upgraded experience’ and prohibiting ‘social spam’ but without a doubt also to get an even bigger grip on user data. (more…)

Friday Talk: Leaders in Big Data: a Google Tech Talk

One of the terms of 2012 has most definitely been ‘big data’. And it will continue to be important in 2013 as well. One of the major ‘big data’ leaders is Google. In a Google Tech Talk in October this topic is discussed with amongst others Google’s Chief Economist Hal Varian.