Selling is a specialist art and is not something that just anyone can do well. Of course anyone can sell something given enough time to try and of course if they were say ‘slightly flexible with the truth’.

The difficulty comes when trying to create a sustainable brand, and because you want it to have some form of longevity you don’t want to suddenly be dealing with lots of complaints and bad PR.

Sometimes it is not who has the most experience or knowledge that really succeeds in this, it is the sales person that can actually put themselves in the buyers shoes and see things from their perspective. (more…)