This week it is SES Chicago, one of the few SES Conferences we are not covering these days. It doesn’t mean there isn’t great content coming from SES though! Here you can find the interview Jonathan Allen of Searchenginewatch held with Avinash Kaushik, keynote speaker at SES Chicago.
Kaushik talks about mobile, Facebook and tells us how he is able to deliver a different keynote every time: by doing. So he advices us not just to read, but also do.
He is a familiar face in the search industry: Avinash Kaushik. Everybody who has ever seen him talk will recognize his passion for what he does and will recognize how well he knows his stuff. And on top of that Avinash is a really nice guy as well. Perfect ingredients for a perfect Friday Talk. Enjoy!
This morning at SES New York Avinash Kaushik, Google’s Analytics Guru announced a new feature for Google Analytics which has been long awaited for: Social Reports.
Google has also put up a blogpost describing what the reports are about. Google states the new set of reports “bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.”
Google launches different type of reports: the Overview Report (social performance at a glance and its impact on conversions) and the Conversions Report (which goals are being impacted by social media). They are also giving out Social Sources and Social Plugins: which is published most. (more…)
This is a contribution by Sabine de Vos, self proclaimed Analytics Awesomeness Advocate at Sunweb, one of the largest OTA’s in the Netherlands)
Thursday the 15th the 6th annual webanalytics congres was held at the van der Valk hotel Houten in the Netherlands.
The most anticipated speaker of the day was by far Avinash Kaushik, who despite suffering from a sore throat, layed in to things that “suck”, or exhalted things that are “sexy”. (more…)
It’s almost two years to the day that State of Search was launched and I heard Avinash speak at SES. He was truly inspirational and some of the ideas he presented that day I still use on a weekly basis today. Needless to say I am a huge fan and was really looking forward to the keynote.
He started with a favourite quote from a Kenyan Farmer, “information is powerful but it is how we use it that will define us.” We spend a lot of time making love to data but very little happens as a result. The key is trying to find out how to move beyond that information to drive change in your company.
This Friday we bring you somebody who is welcomed with open arms everywhere he goes. He evangelizes Google Analytics and has written many books on the Analytics topic: Avinash Kaushik.
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