Posts About ‘Authorship’

From Authorship to Authority: Why Claiming Your Identity Matters #smxlondon

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While “Content is King”, many marketers overlook the all-important factor of authority, and the process required to establish and maintain it.

The first session of this 2013 edition of SMX London delved into the steps to claim your own identity: brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more.

The session had Chelsea Blacker, Jim Boykin, Maile Ohye, Grant Simmons as speakers and Elisabeth Omeloski as moderator.

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Google Authorship Profiles: No Verification Needed?

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Google and authority. It clearly is going to play a larger role in the search result pages in the coming months. Where your average search page used to be ‘just 10 blue links’ and Universal Search already brought images and videos to the search results pages, the rel=author is bringing the authority to the result pages.

To help webmasters get the profiles of their authors visible in the search results Google created what is called the “rel=author tag” which allows webmasters to tell Google who is the author of the page.

For the author snippet and image to show up the “rel=author tag” should be implemented properly. It however now seems that Google can figure all that out themselves. A guest poster got linked to a post without verification.  (more…)

Author Filtering in Search Results

authorship-filtering

An interesting find yesterday by Andre Alpar on his AKM3 blog (in German) of which I’m not sure its very new (looks new), but it is very handy for sure. Andre found that when clicking the ‘more by author’ link, which now shows up for most results which have the author rich snippet with the image in it, you will not just get the results from that specific author, the author name is also visible inside the search bar.

Andre also found that Google is giving each author a “People ID”, a special number next to the name which can be found within the search url as well. This is the Google+ number you get when you sign up. This makes it a lot easier to search for articles from specific authors, both on their own sites as outside of those sites. It again is another way which can help pinpoint who you should target and who you shouldn’t target. It can help you find the right author to write about your business, a new PR Tool! (more…)

SMX East 2012 New York – Day 2 #SMX

SMX Day 2

Day 2 of SMX New York 2012 kicked off with the keynote speech which Jackie Hole has covered in an earlier post on State of Search. After the refreshment break, it was time to learn more from the sessions at SMX. Here are some of the highlights from Day 2 at SMX East. (more…)