I was involved in the State of Search radio show this Tuesday night with Bas and Roy, something I have been fortunate to have been involved with on a number of occasions. During the conversation, we got onto the subject of Google+ something which has had a lot of noise over the last couple of weeks for a number of reasons not limited to Google engineers venting with others outlining the perceived decline in Google+ takeup over recent months.

I have to say, I was one of those that was very exciting at the thought of Google+. My personal thoughts are that the hangouts and Huddles are a great idea – yet something stops me from fully engaging with the product. I know I am not the only one – talking to many colleagues and industry peers it is clearly apparent that take off isn’t what many of us thought it would be – and the general public appear to be of a similar perception. I should add at this point that I am not saying Google+ is on its last legs – just that it certainly isn’t fulfilling its potential. (more…)