Posts About ‘Andy Atkins-Krueger’

International SEO School Opens in Barcelona

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Education is very important and with a quickly evolving industry like the search industry it is difficult to keep up. Especially if you are not just focussing on one specific country or region. So some extra education when it comes to International SEO and Social Media is not a luxury to leave aside.

This week at the International Search Summit London Webcertain, the leading international SEO company who also organize the ISS, launched the “International SEO School” in Barcelona to give marketers the opportunity for that extra piece of international knowledge. Courses so far are International SEO, PPC and the Search / Social Media connection. Trainers include Andy Atkins-Krüger, Anders Hjorth and Bas van den Beld. (more…)

Andy Atkins Kruger: “everything that’s written about Yandex from an SEO perspective is wrong”

Andy Atkins Kruger knows all about international search. And so he knows all about Yandex. The Russian Search Engine is growing rapidly and is doing some pretty interesting things there. At SMX Advanced Rand Fishkin made a special ‘Whiteboard Friday’ with Andy talking about Yandex. And Andy decided to give us some very valuable insights into Yandex.

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Why International Search is on the Agenda

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SMX is taking international search seriously and adding the International Search Summit to its conference programme. ISS @ SMX London is taking place on 18th May, providing a more in-depth look at the topics and issues facing international marketers.

The Summit (event page here), which has been running since 2008, is programmed and hosted by international search agency WebCertain and Andy Atkins-Krüger, WebCertain CEO answers a few questions to explain the partnership: (more…)

State of Search radioshow – episode 46: SES London 2011

This weeks episode was all about SES London 2011. Both Bas and Roy were there. They discussed the opening keynote of Jeff Hayzlett and other sessions. Also Bas interviews Jon Myers from Yahoo, Taylor Pratt from RavenTools, Andy Atkins-Krueger and Dixon Jones.

The shownotes are below. (more…)

International Search Summit Berlin: laws of international search marketing, KLM and international video

International Search Summit 2010 BerlinTo be honest, I was a bit shocked, when I entered the room for the first International Search Summit in Berlin this Monday. About 10 attendees were waiting for Webcertain‘s boss Andy Atkins-Krüger to launch the conference. The lack of local publicity for the conference, which isn’t known in Germany, probably caused this low attendance. Maybe also the combination with the “Localization World” didn’t work out. Translators and Search Marketers are two different species as Isabella Ballanti impressively showed in her presentation later on the day.

Calijn van Lennep, member of the E-Commerce team at KLM, was the first speaker of the day. She talked about how to manage a brand on global websites. Although this topic isn’t really search related, Calijn showed some interesting insights how KLM deals with global and local content on their 116 websites. Another interesting point was Social Media. Calijn said that KLM doesn’t have a real social media strategy, but they just try out things. During the ash cloud problems Twitter and Facebook were the most important communication channels though! (more…)