Posts About ‘Analytics’

Yahoo Offering Small Businesses a Marketing Dashboard

Yahoo-Marketing-Dashboard-logo

I do many different types of training sessions. Many of the times it is in company, which means that its a large company which centrally organizes which products and tools they use.

Sometimes I do ‘open’ training sessions. In these sessions I usually get small business owners. They are looking for ‘free’ or ‘cheap’ tools with which they can track their online performance: analytics of sites of course, but also online mentions, brand reputation.

There are many free tools out there which you can combine and which can be quite useful. Most of them however are very ‘global’, not local. Yahoo now decided to get into the local opportunities by offering (US only for now) a “Yahoo! Marketing Dashboard”, a tool which will show you how your local online marketing is doing. (more…)

The Case of Measuring Offline vs. Online ROI

ROI-online-offline

One of the most frustrating things I face on a daily basis is other marketing channels reporting back using BS metrics. Today I’d like to share a recent example of measuring ROI across all channels and levelling the playing field to determine the performance of the different channels.

A bit of background

In the example I am going to use the digital marketing budget is 30% of the overall marketing budget with
SEO getting less than 5% of the overall budget. We continually went back to the client with exceptional ROI numbers and areas where we can deliver increases but they constantly said that there was no room for budget expansion and no more time could be spent on the account.

We then were asked to sit in a broader marketing meeting I was amazed at the fluff and rubbish that was reported back from the offline marketing channel. Cost per response in my opinion is fluff and it takes 5 seconds on a spread sheet to return an ROI percentage. It won’t be 100% accurate but it’s far better than not measuring at all. They were also not reporting back on how the offline spend was affecting direct traffic or brand search traffic and we saw consistent declines in both. They just assumed that it happened and had a flippant attitude to it. From my perspective it was time to shake their ivory tower a little. (more…)

Google Announces New Set of Social reports within Google Analytics

overview-report

This morning at SES New York Avinash Kaushik, Google’s Analytics Guru announced a new feature for Google Analytics which has been long awaited for: Social Reports.

Google has also put up a blogpost describing what the reports are about. Google states the new set of reports “bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.”

Google launches different type of reports: the Overview Report (social performance at a glance and its impact on conversions) and the Conversions Report (which goals are being impacted by social media). They are also giving out Social Sources and Social Plugins: which is published most. (more…)

Greatest hits: Webanalytics congres 2012 With Avinash Kaushik

avinash-kaushik-webanalytics

This is a contribution by Sabine de Vos, self proclaimed Analytics Awesomeness Advocate at Sunweb, one of the largest OTA’s in the Netherlands)

Thursday the 15th the 6th annual webanalytics congres was held at the van der Valk hotel Houten in the Netherlands.

The most anticipated speaker of the day was by far Avinash Kaushik, who despite suffering from a sore throat, layed in to things that “suck”, or exhalted things that are “sexy”. (more…)

Ranking Reports that Inspire Focus and Decision Making

ranking-google-colors

Reporting on the success of your SEO work by using ranking reports alone doesn’t really paint a full picture. Good SEO should be about way more than just improving rankings; for starters is your client making more money, how’s their organic traffic growing, what does their brand look like online? Using ranking reports in conjunction with other metrics can provide a wider picture of how your website is performing and help to educate the client as to what they are getting from SEO, and what areas might need more attention.

However, despite explaining other important KPI’s and trying our best to explain how to measure true success and value; the one thing clients often want to know about first is where their pages are ranking. Sometimes this question can come before discussing traffic, conversions and other such metrics that actually make a real difference to their business. (more…)

Giveaway: 500 Extra Mouseflow Recordings

big_brother

Recently I wrote about a very nice tool called Mouseflow which can be used to easily track the movements of visitors on a website. Mouseflow has now offered us some recordings to share with our readers. And who are we to say no to something our readers benefit from right?

If you want to give the tool a try you can sign up for a free account, after you added the Javascript code you have 100 free recordings per month. These 100 recordings aren´t much and so if you have more than 100 visitors per month you will run of out these recordings very quickly.

(more…)

Record the Movements of Your Visitors With Mouseflow

big_brother

Last year I wrote about an interesting, and a little bit “Big Brother is watching you” tool on my Dutch blog WebSonic.nl and I thought it might be interesting to also share it here. I’m talking about Mouseflow, a nifty tool I discovered in November thanks to @Anneliesje to easily track visitors on a website.

At first this may not sound that special, but when Mouseflow is special since after it is installed, a visit is actually ‘recorded’, and with that I mean the mouse movements are recorded. This way you can literary track and see what your visitors are doing on the website, were they click, how they move and you can even see when someone is filling in a form (in that case you also know who the otherwise anonymous visitor actually is!). Recordings are available immediately. (more…)

YouTube Analytics: the Full Break Down

YouTube-analytics-intro

Last week YouTube announced not only a new design for YouTube, but also a new feature which will replace the old “YouTube Insights”: YouTube Analytics.

With YouTube Analytics YouTube aims at getting video creators more involved. With video becoming more important not only because YouTube is the second largest search engine out there, but also because videos show up in Universal Search, it is a welcome feature. After all, more insights in your statistics can help you make better videos, which get more views and thus a better visibility on the web. And it can drive traffic to your website.

Time to take a closer look at the new YouTube Analytics. (more…)

Google holds back Organic keyword data in Analytics

Hand grenade

A Few weeks back one of my employees, Ciaran, said to me “Have you heard? Google is going to hold back keyword data in Analytics?” My reply? “Ha! That’s ridiculous, they would never do that. That would be shooting themselves in the foot”. Ciaran, I owe you an apology. Although they are not  really shooting themselves in the foot, more like sawing of their foot and leaving it in a box with a grenade.

Saying I’m outraged is an understatement, but I’m probably more shocked that there is not more noise in the internet marketing industry (especially SEO) than it is. People wake up, Google is lobotomising us! (more…)

Jim Sterne on Social Media Metrics – London SES

This post was written by Thomas Schonenberger from Mediavision who was our guest at SES London last week.

Thursdays keynote at SES London was given by Jim Sterne, founder of the eMetrics marketing Optimisation Summit and current chairman of Web Analytics Association. Jim presented us some thoughts on what and why we should be measuring to gauge our effectiveness on Social Media. When we consider that everything we do these days involves other people and the community in some form or another, it is really important to consider the context in which we define “Social Media”. Essentially all channels are social media! Any platform that allows content to be easily distributed (not necessarily online) – this is how connected humans communicate with each other. It is going to be around for a while to come! Embrace it.

Jim opened with a bit of background on marketing, considering the good old days of trading: How many chickens for that sheep? We would negotiate till we had a deal – it was done face to face and one to one. That was till they invented a price tag! Then came factories and shipping. Now we do commerce with people we don’t know. So we need to make noise to sell product and we call that advertising. Repetition of your message builds trust and you create desire. In the hay day of advertising you needed a Logo, a slogan and a jingle and you were set! That was the only channel. Now with the interweb, it is about making noise – not just about how loud, but where to focus that and how best to tune it. (more…)

Yandex integrates WebVisor in their analytics tool

webvisor-technology

With Google in the middle of working on changes in their strategy and Bing taking advantage by winning some market share in the US as well as in the UK it might be worth looking a bit to the east. There Yandex is slowly becoming a force which in the near future might be one we should take into account.

Yandex has been building on both their market share and their features steadily in the past year. And it is starting to show. They not only fired several features out there, they also launched their english version of Yandex.ru, Yandex.com. This version is pretty good to work with actually and might just be an interesting competitor to Google and Bing.

And Yandex is expanding in different ways. They have now announced it has implemented WebVisor, an analytics tool for tracking user behaviour on a website, which they bought late last year. (more…)

Page 3 of 41234