Nowadays, simply running an AdWords campaign via the AdWords Interface isn’t enough. We all have so many tools at our disposal but nine times out of ten, people forget the one tool that they should be using when it comes to managing a PPC campaign…. Google Analytics.
In this post, I am going to look at some of the features available to PPC advertisers in the Google Analytics interface and explain how you should be using them when it comes to managing your paid search campaign.
First things first you need to make sure you have linked your AdWords Account with your Google Analytics. If you don’t do this, you are going to be missing out on a wealth of data that is essential to running a successful paid search campaign. If you are unsure of how to link the two accounts together, check out the AdWords Help Desk which will give you step by step instructions.