Posts About ‘Analytics’

Google Analytics for Mobile: Where Art Thou?

Analytics App for iPhone

Digital marketing is a very new industry. It is recognised for being dynamic, incredibly face-paced and, some could argue, stays at the forefront of technology and its application to our everyday lives. This causes problems for many of those that consider themselves online (or digital) marketing professionals though.

Put us in a room without a laptop or takeaway our Internet connection and many in-depth conversations that we can have are limited. To a certain degree we’ve become dependent on technology, for our profession, for our livelihoods. (more…)

Going Beyond Rankings With Google Analytics

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Imagine a world without search engine ranking data.

Imagine a world without keyword data.

With the introduction of personalised and localised search as well as the dreaded (not provided) data in Google Analytics, this is where I think we will be in the very near future. I don’t know about you but I am finding ranking data and keyword data more and more unreliable as the weeks go on, which is what has led me to writing this post.

We need to open our eyes to other measurement metrics so we can start to re-educate clients and CEOs to other ways of tracking performance that does not include rankings. I am going to focus on showing you different reports from within Google Analytics to help you achieve this.

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How Phone Data Might Change Your Search Strategy – #brightonseo

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Ali White from T W White & Sons, a car dealership business, took to the Corn Exchange seat next at the jam-packed full BrightonSEO conference, providing real-business examples on how phone data meant his entire SEO and PPC strategy altered.

To start us off, Ali walked through what Visitor level call tracking actually was; as one of the many who weren’t really sure, he explained that T W White & Sons used visitor level call tracking to provide a unique phone number to each site visitor so the business can better track who is calling to give stronger actual conversion data as well as a better customer profile. (more…)

Turning Google Analytics into a Webmasters Toolbox – #brightonseo

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We are back from the first break at BrightonSEO and I am blogging from within the Corn Exchange in the Data Track. There are four speakers on stage for this session and I am covering the presentation from Anna Lewis, looking at Turning Google Analytics into a Webmasters Toolbox.

This is the second time we have seen Koozai’s Anna Lewis speak at BrightonSEO and her presentations are always packed full of actionable insights and tips for using Google Analytics. Let’s get started!

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8 Free Technical SEO Tools

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It’s Tools Week here on State of Search and as such we’re celebrating all those great, informative and handy tools that help make the technical and analytical aspects of our roles that little bit smoother and quicker. Whilst we have a number of posts planned on the bigger premium tool suites; plus a tonne on the link tools I thought it might be handy to collate a list of disparate free technical SEO tools that help us solve problems and answer questions. I recently posted here about handy Chrome Extensions for SEO, so in this post I thought I’d focus more on web (plus a little software.) (more…)

An Introduction to Analytics by Dave Rorher – #seslon

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“Reporting is great, analysis is better. Data is great, information is better,” suggested Dave Rohrer as he started his presentation at SES London.

A whistle stop tour of the difference between counts, ratios, dimensions and metrics lead to a recommendation that users collect everything they can – mostly in case they need it later – and then segment subsets of traffic for greater insight where it matters now, creating goals (logged/recorded actions) such as conversions, characterising visits (looking at the user journey) and asking the meaningful questions. Good questions outrank easy answers in analytics, Roher contends.

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A look at #BrightonSEO Workshops with Tim Grice and Dara Fitzgerald

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Over the next three days we will be running  a series of interviews with the trainers at the BrightonSEO workshops. If you haven’t booked a place yet, do so soon as tickets are selling out fast.

In the first interview of the week, we spoke to Tim Grice, Head of Search at Branded3 and Dara Fitzgerald, Head of Insight at FreshEgg.

Tim will be running a workshop on one of the hottest topics over the last six months, Penalty Recovery and Future Proofing SEO Strategies. If you are attending this workshop, you can expect to walk away packed full of knowledge about what links are ‘unnatural’, what an effective recovery would look like and how to develop a strategy for your link building that will stand with you through the test of time.

Dara is focusing on advanced techniques you can use with Google Analytics which will help attendees get more insight out of campaigns and ensure they can measure campaigns more transparently. Some of the core features that Dara will be looking at include Advanced Segments, Event Tracking, Cross Domain Tracking, Custom Reports and more. To book your place, click here.

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The Growing (not provided) Problem and Why Google Will Act in 2013

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Perhaps my boldest prediction for 2013 is that Google will likely be forced to take action over (not provided) and whether or not they opt to pass keyword referrer data from SSL search. My view is that with the percentage of users searching via SSL by default growing consistently (through default adoption by browsers, operating systems, etc.) they will find themselves in a situation whereby either their Premium Analytics product is no longer viable or they will be forced to pass keyword data for organic search referrers the same way they still do for paid.

There are a number of options for how they could address this problem. Below I have outlined the most probable approaches they could take and any risks they may have to take in so doing. With all the buzz going around twitter about the fact that Chrome will be switching to SSL search by default it seemed like a good time to share these thoughts. (more…)

The Sale is Not the End of the (Bottom) Line #eMetrics

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Most businesses that have a tangible product for sale will often see return rates of 30% or more. In this session, Vicky Brock, Owner of Highland Business Research looks at measuring beyond the sale and optimising for customer life time value and profit throughout in any business.

Analysts in the audience will take on board some of the suggestions that will help them grow in their roles and hopefully get promoted; Business Owners and Managers in the audience should hopefully take some of these suggestions and give their analysts more data to work with to help the business achieve its goals.

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Who’s Data is it Anyway? Online Privacy Marches On #eMetrics

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A panel of two at the eMetrics Summit in London 2012 discuss one of the hot topics from 2012 – Data and Online Privacy. With the government changing their mind almost daily on what does and does not constitute an invasion of privacy it is important to keep on top of this.

The speakers are:

  • Vicky Brock, Owner, Highland Business Research
  • Dave Evans, Group Manager, Business and Industry, Information Commissioner’s Office (ICO)

In this session, the panel talk about their own personal experiences of data privacy and offer their best advice on how to keep on top of this.

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Tag Management – A Feature With a Future #eMetrics

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The first session of day two at the eMetrics Summit in London 2012 and we have a panel of three very interesting speakers who are looking at one of the latest features Analytics, Tag Management. This is definitely a feature that has a future.

The panelists are:

Daniel Wilson, Managing Director at Stubble & Glasses
Deirdre McGlashan, Head of Digital Global Clients at Aegis Media
Simon Smith, Head of Data and Analytics at News International
Adrian Maguire, General Manager: Web Analytics at TUI UK Ltd

In this session, the panel talk about their own personal experiences of improving website performance, testing efficiency and data integration.

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