For some Larry Page or Sergey Brin might be the big mind when it comes to Google. Others believe its Matt Cutts who holds all the knowledge. But ask any Googler who has the most influence on what actually happens with the search engine Google and most probably 99% of them will answer: Amit Singhal.
Amit Singhal is the Senior VP at Google, a “Google Fellow”, and the head of Google’s core ranking team. There are not many issues with Google Search which do not go past him. Amit Singhal and his team are responsible for the Google search algorithms. The video from the Search Quality Meeting which we showed before and is also placed at the end of this post shows just that: it is Singhal who makes the decisions and it is Singhal who knows the most. Anyone who looks at leaderships will also notice that the way Singhal leads the meeting is like a natural leader.
In a few weeks time Singhal will make a rare appearance on the stage of a major search conference. And even rarer: that appearance will not be in the US, but in Europe: at SMX London 2012. We talked to Danny Sullivan about that show earlier and now we have the exclusive chance to talk to Amit Singhal who was kind enough to answer some of our burning questions. We tried to ask him questions on different topics: Search Plus Your World, the Panda Update, Google and Europe and some of the privacy issues Google is running into. Enjoy! (more…)