A few reports are floating around these upside down Australian shores that a recent Google update may have rolled out a double whammy impact, targeting both the devaluation of spammy links as well as a direct impact upon location rankings within a particular area.
This second area is of particular interest for me, as it is so different to the European markets. Take the UK for example, although there are definitely changes in search results based on the actual location the search is undertaken from, it is also difficult to pinpoint geographical changes exactly due to the high number of cities within a relatively small geographical area. Here in Australia, this is very different. With only 6 states, and 4 or 5 key cities within the business sector – it should be quite easy for Google to provide the most relevant listing as per geographical location. (more…)