In this rapidly evolving industry of ours, we strive hard to deliver top quality services to our clients. And the key to quality services is having the right team.
Lately I’ve been giving a lot of thought to what an ideal digital marketing team would look like. I’ve dropped the question in a couple of communities I’m a member of, and received a wide variety of responses. (more…)
How do you know if an SEO agency is any good? It could be that they are telling you something which they can’t live up to, it could also be that they are not good at pitching but might in the end be a really good agency.
All in all it is difficult to pinpoint what is a ‘good’ and what is a ‘bad’ agency. Find below some of the tips that could be used to spot a bad agency, according to the maker of this infographic, but what I’m more interested in is how do you recognize a “bad” SEO agency? (more…)
This is a guest post from a blogger who wishes to stay anonymous. Let’s call this blogger our own ‘Stig’ 
. The post is a ‘letter’ from an inhouse SEO to agency SEO’s. Because after all, they need to work together, whether they like it or not.
The ‘letter’ contains 7 notes from the inhouse SEO to the agency SEO’s. We are curious about your comments! (more…)
Many of our readers here on State of Search are online marketing consultants, (in-house) SEO’s, web analytics report monkeys (face it) or evangelists - or are one way or another dealing with client – agency relationships when working on online campaigns. Hopefully this post will help you get some more ideas on how to get better results in your effort on optimizing campaigns by working closely with your client.
Once you have done all the best you can to try and attract more traffic to your (clients) website and have done some testing to increase the conversion rate you still want to get even better results. Hopefully this post will be able to look at often overlooked ways on how to do so. (more…)
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