Things are merging more and more in Google. We have Universal Search and within the Ads we already had display off course. And in the past year Google has launched many new ad formats. Now Google ads another very important new format into the ads: video. So called “Media Ads” will be appearing in the paid ads. Simply speaking we will see videos.
You will see a video player in the results which will expand when you click it. The video ad will then take over the Google search page and play.
The new way of ads is not like Video Extensions, which Google has had longer. Where Video Extensions attaches a video player to the Adwords as, Media Ads is a “standalone format designed to put your videos front and center.” In other words: you are throwing the videos in the face of the searchers. (more…)