Posts About ‘adwords’

New Media Ads in Adwords target movie and TV ad makers

media-ads

Things are merging more and more in Google. We have Universal Search and within the Ads we already had display off course. And in the past year Google has launched many new ad formats. Now Google ads another very important new format into the ads: video. So called “Media Ads” will be appearing in the paid ads. Simply speaking we will see videos.

You will see a video player in the results which will expand when you click it. The video ad will then take over the Google search page and play.

The new way of ads is not like Video Extensions, which Google has had longer. Where Video Extensions attaches a video player to the Adwords as, Media Ads is a “standalone format designed to put your videos front and center.” In other words: you are throwing the videos in the face of the searchers. (more…)

Google wants more of your money: showing AdWords ads for related searches

Tonight’s the semi-final of the World Cup, where the Netherlands will compete against Uruguay. As a true SEO I decided to check out the Google SERP for the query ‘uruguay’. There I found Google showing Adwords ads for the related search query ‘uruguay real estate’. I just bumped into this today. I don’t know if it’s really new, but I hadn’t noticed it before.

I’d say it’s a smart move from Google to make more money. This search query normally would show me just one ad from Google itself. So there’s not a chance Google’s making any money from me using this query. So why not show some other ads anyway? They don’t know if I’m interested in real estate in Uruguay, so it ‘s a long shot. Heck, they’re advertising for something completely different themselves. But even with the small chance of me clicking on it, chances are higher than with no other ads at all.

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Brand bidding & Ad-Hijacking insights – Part 2

Yesterday I wrote about the definition of brand bidding and ad-hijacking, on how to prevent it and what „evil“ affiliates do to book trademarks that are „protected“ by Google’s complaint form.

As promised, today I will talk about the methods these affiliates use to hide their strategies and how you can monitor your brand to find out if your brand gets hijacked.

Affiliates have several possibilities to hide their strategies when they are abusing trademarks and hijack ad copies. First of all, most of them will use geo-targeting  for their campaigns. When they know that the trademarkowner’s office is for example in Munich and the agency is in Berlin, they will cover other cities then Munich and Berlin, to prevent them to see the hijacked ads. (more…)

Brand bidding & Ad-Hijacking insights – Part 1

Editorial note: This post is not meant to give tips and tricks on how to do Brand Bidding and Ad-Hijacking, its meant to give insights on what is done and what is going on.

Two weeks ago, at SMX Munich, I was invited to speak on the blackhat PPC panel. I covered the exciting topic of brand bidding & ad-hijacking in Google Adwords. The topic is pretty actual at the moment, because of the decision of the European Court of Law of March 23 2010.

So what are brand bidding & ad-hijacking? The term Brand bidding is probably pretty clear for most: the use of brands as keywords in Google Adwords. Normally this is done not only by affiliates, but also by competitors, e-commerce shops, auction platforms, price comparison sites etc. (more…)

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