Posts About ‘advertising’

Brand bidding & Ad-Hijacking insights – Part 2

Yesterday I wrote about the definition of brand bidding and ad-hijacking, on how to prevent it and what „evil“ affiliates do to book trademarks that are „protected“ by Google’s complaint form.

As promised, today I will talk about the methods these affiliates use to hide their strategies and how you can monitor your brand to find out if your brand gets hijacked.

Affiliates have several possibilities to hide their strategies when they are abusing trademarks and hijack ad copies. First of all, most of them will use geo-targeting  for their campaigns. When they know that the trademarkowner’s office is for example in Munich and the agency is in Berlin, they will cover other cities then Munich and Berlin, to prevent them to see the hijacked ads. (more…)

Will Bings TV campaign make an impact on search market share?

Microsoft announced on Monday that they are to launch a multi-million pound TV campaign for Bing to challenge Google’s dominance within the UK. The first ad is now available on Youtube.

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The opportunity for Bing

Steve Ballmer recently said that their approach is to “take a little here and there” from the search giant but they are clearly taking the UK market very seriously indeed. Who can blame them, the UK is the only country in the world where online ad spend exceeds TV and with 60% of that currently being spent on paid search the opportunity is immense. (more…)

Google’s superbowl ad: becoming part of the big boys?

Danny Sullivan named his post at Searchengineland “Hell Freezes Over: Google Airs TV Ad During Super Bowl” and indeed it was a shocker when last week during the Super Bowl final 3rd quarter. Google, the company which never had to advertise suddenly was appearing on the major stage of US advertising: the super bowl.

The ad was announced a day before the Super Bowl by Eric Schmidt himself. Only recently he started Twittering but already he knows how to use the medium to get the right attention. His tweet hinted to Google doing ‘something’ in the 3rd quarter of the game.

Its another step Google has taken in offline advertising which indicates Google is growing up. The once ‘young and vibrant’ start up is now one of the worlds biggest companies and therefore plays the game the big boys do. The TV-ad after all follows a series of offline campaigns, including billboard campaigns in both the UK and the Netherlands promoting Chrome. (more…)

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