Facebook Search is not the best search engine out there. Still for many it is a starting point when looking for people, pages or apps. That’s why it is an interesting area for advertisers to be in. After some initial tests Facebook is now rolling out sponsored results in the search results.
On the developer blog Facebook has announced the new feature as one of several updates they made this week amongst which an SDK for iOS Update and changes to profile pictures, but this one is the most interesting one. The feature will make that when you start searching for a name you might not see a person first, but a sponsored result. (more…)