Posts About ‘advertising’

7 Tips For Marketers Who Don’t Believe in Facebook Advertising

When it comes to Facebook ads, most marketers I speak to are skeptical about how effective they are. In my experience, those who don’t believe in Facebook Ads simply haven’t experimented enough.

Over the past five weeks I’ve been running a Facebook Ad Campaign that has a ~400% ROI for a client in the music industry. Every £200 we spend, we drive £1000 worth of signups.

What I find particularly interesting about this campaign is that there is no way it would have been a success if I had created it via any of Facebook’s recommended approaches. To cut a long story short, Facebook do not make it easy for you to run a really effective campaign. You have to experiment and learn what works for you.

Here’s an example to put this into perspective. This month I ran two identical Page Like Ads as an experiment. The only variable was the bid type. One had the bid type set to oCPM (optimised cost per thousand impressions) for reach, the other was set to oCPM for clicks. (more…)

Facebook rolls out Conversion Measurement for all Advertisers

Facebook is ‘growing’ up and is using the data it has on their users not just for their own purposes anymore, but they are sharing that information, whether it is with Graph Search, or with their advertisers. Yesterday Facebook officially announced that conversion tracking will be rolled out to all advertisers.

Everything off course has its reasons and it seems like Facebook is now really trying to to just be a social network anymore, but it is much more (yes, it was already, it is just speeding that up) taking the route of the advertising network. Yes, just like Google. (more…)

Creative and Cost Effective Piggyback Marketing

Piggyback marketing is a technique that has been used by companies for years and if it is done correctly you can end up with fantastic results off the back of it. It is important to get it right though. I have seen companies attempt piggyback marketing and it come back to bite them.

In this post, I am going to share some examples of piggyback marketing campaigns that have gone well and would not have cost the business a huge amount of money. Hopefully these ideas will give you some inspiration to try this marketing technique out for yourself. You simply need to think outside the box and find events that your potential customers would be interested in. (more…)

Friday Talk: Google’s Mike Yapp about Advertising 3.0

Mike Yapp is the Director of Google I YouTube’s Creative Development Group and a well known speaker. In this talk at one of Google’s “Think” conferences he discusses the art and science of understanding brand connections in a consumer owned world.

More Women on Facebook, But Men Click More and Are Cheaper

Targeting, it is almost a science to find the right target audience. And not as easy as it seems as well. I often ask the question ‘who is your target audience’ in talks and training sessions. In general the answer then is ‘male or female between the age of…’. The follow up question then is: ‘what should they be doing’, on which most responses are ‘buying our products’. With that people tend to forget about the extra target audience they have: influencers.

But when you have things narrowed down most companies still target based on group-details, starting with the difference between men and women, after all we all know that men are from Mars and Women are from Venus, so we should treat them differently right?

A new study of Facebook advertising by Resolution Media and Kenshoo Social looks into that difference and some assumption we all make about the differences between men and women are challenged. Like for example that targeting men gets a better response rate and is cheaper. (more…)

Advertising Money and Tech Companies

Who is spending most money when it comes to advertising and who is collecting most of it? The answer to the latter is easy: Google. But how much? Take a look at the spending of advertising money in the Tech Industry. (more…)

Microsoft Updating Ad Preview Tool

Last Friday Microsoft announced it will be releasing an update to their Ad Preview Tool.The Ad Preview Tool lets advertisers see if and how their ads are presented, whether it is targeted or to a specific audience.

When the new version of the tool is launch uses will be able to “enter targeted terms and specify language, publisher domain, and traffic origin location at the country, state and city level to validate engagement with a particular audience.” (more…)

Google’s “racial profiling” issue hints at invasive ad targeting

Yesterday Google was once again on the receiving end of bad publicity. An article in the Telegraph, one of the UK’s biggest newspapers, appears to show that Google uses racial profiling in its advertising algorithms.

A year ago a Huffington Post article appeared to show racial profiling at work in the ads Google shows alongside emails in Gmail. The Telegraph replicated this experiment recently in the UK, and it reports similar findings:

“The results were stark, and similar to the original experiment – for example, an email sent by “Robert Howe” saying “Need Cash” gets foreign exchange solutions for business advertised to him; the same email sent by “Segun Akinkube” gets offered Payday Loans. Neither of the ads repeated in each other’s preferences; Segun & Robert got completely different ads served to them, when all other factors were the same.”

(more…)