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You can find the presentation below, but I thought I’d put my talks in writing and let you in on the world I think we are going to see in the near future. (more…)
State of Search
Posts About ‘A4u Expo London 2010’
6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
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Tom Critchlow about Advanced Analytics for Affiliates
Kevin Gibbons about 40 Social Media Tools & WordPress Plugins
Bas van den Beld (@basvandenbeld) about Social Marketing: from offline to Universal Search
Richard Baxter (@richardbaxter) about Successful Information Architecture
Dush Ramachandran about Avoiding the Google Slap
Paul Madden (@seoidiot) about Negative SEO
and Patrick Altoft (@patrickaltoft) about Advanced Link Building Strategies for Affiliate Sites
Tom Critchlow: Advanced Analytics for Affiliates
Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
Dixon Jones – MajesticSEO and Steve Brown of ShareMyPlaylists
It’s the “doing it in your bedroom session”, is Dixon’s opener. (Cool!)
Dixon hands over to Steve, who tells us he will be talking about ShareMyPlaylists (SMP) and how it achieved such quick and early success.
Steve is co-founder of Buy.at and is now advising and working with Kieron Donoghue as Director of SMP.
SMP – launched March 2009, focused on Spotify, enabling users to discover and share, so adding an additional social dimension to Spotify.
Launch budget was precisely nil.
Today received 300k uniques per month.
Microformat and Datafeed Optimisation – A4U Expo London 2010
Panel – Richard Baxter of SEOGadget, Jonathan Stewart of ReviewCentre and Will Critchlow of Distilled.
Richard steps into Jon Myer’s shoes to help moderate as well as speak, so starts with the intro:
Information types are understood by humans in a certain way. Address formats, time and date formats are instantly recognisable to us. Not so for machines. Micro Formats, therefore, mark up code in such a way to make such data types instantly recognisable as that type – to be thus understood and presented in a more useful way.
Rich shows us an example of marked up html using hCard – which is used for understanding address data. (more…)
Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
It’s all about winning not losing
Sam Crocker from Distilled is my first presentation of the day, and it’s most definitely a winner. Sam is talking about focusing on going beyond just protecting your site, and thinking about getting on the offensive.
Some initial explanations of what this means. Think about looking at static vs dynamic. It’s not just about letting information come to you, go out and hunt down information that can help you and your site. e.g.
- Patent applications
- Scrape competition for 404s
- Monitor job boards
- Find ‘movers and shakers’ (more…)
Setting Up Your Own Link Building Network – A4U Expo London 2010
Ralph, better known as Fantomaster’s presentation is based on his own self-constructed link network, baptised Link Whisperer. So why should you do it? The simple answer:
You get 100% control over your in-links, which then allows you to fine tune your web campaigns and boosts your ranking potential.
Setting up a link network is not that complicated. Setting up a strategy for it is the difficult part. Without decent content, all link building campaigns will fail anyway. (more…)
Successful Information Architecture – A4U Expo London 2010
This is a post describing the presentation done by Richard Baxter at A4U Expo London 2010
What is Information Architecture?
This can be explained by the ability to ensure users and crawlers can traverse to the lowest tier of content on your website. This is important because it gives you the ability to flow authority down into your pages.
This is because often the lowest level of content gets starved of link juice/page rank which restricts its ability to rank for a range of keywords. AND since longer tail keyphrases are more liekly to convert it is very valuable to look at this.
Negative SEO: Online Nightmares Come True
It always ensures people are on the edge of seats when the beginning of a session comes with disclaimer
- THIS IS ILLEGAL
So read on but remeber you have been warned….
The Three Pillars of SEO – Advanced Review at A4U Expo
*LIVE BLOGGING can result in some mistakes, however there is no money back guarantee and the reason it is slightly late is my watch is slow.
It is always great seeing @davenaylor speak – every time I see him you can really see his passion for search. His approach is so analytical and precise, everything is thought out, analysed and push forward. Or as he says himself “Monitored, tracked and tweaked” Here he covers the 3 elements of SEO; Technical, On Page and Off Page.
Dave started by saying “sites always need improvement” which is great news for our jobs…
A4U Speaker: The Squirrel (conversion rate experts): “An effective web business needs traffic and conversions”
In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!
Today a very special interview with The Squirrel who represents conversion-rate-experts.com. Enjoy and see you next week in London!
Go see his answers here: (more…)
A4U Speaker: Tom Critchlow (@TomCritchlow): “People want to come away with real insights”
In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!
Today the answers of Tom Critchlow. Tom Critchlow is Head of Search Marketing for Distilled and can be found either working hands on or project managing a team of search marketers.
Go see his answers here: (more…)
A4U Speaker: Kevin Gibbons (@kevgibbo): “it’s a real mixture of topics”
In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!
Today the answers of Kevin Gibbons. SEOptimise founder Kevin Gibbons is a web expert with over 10 years’ experience. He has specialised in the field of search engine marketing since 2003, advising a wide range of industry sectors on increasing their online visibility by using the latest search engine marketing techniques.
Go see his answers here: (more…)
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