Posts About ‘a4u london’

What Real Value Can You Obtain From Analysing Online Performance?

A4U NEW

Online performance naturally starts us thinking about data. A lot of talks over the two days at A4U London were orientated around data, the term ‘big data’ features prominently in an online marketers repertoire of late, but not many have taken the time to ask what it all really means? Data and digital marketing go together like bread and butter or peas in a pod, it makes perfect sense for their harmonious relationship after all, data is one of the things that separates traditional and digital marketing. In many respects affiliate or performance marketing simply wouldn’t exist if we weren’t able to collect data to assess affiliation or performance of online campaigns.

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Global Brand Building for Advertisers and Publishers

A4U NEW

Having studied international business at university this was a talk that I was particularly interested in hearing. The panel were introduced by chair, Florian Gramshammer, as the “The United Nations of affiliate marketing“ as there were representatives from 5 different countries on the panel. The panel began the session by setting up some of the common questions they find themselves answering, and sometime asking themselves, including:

  • “Why should you try to enter another country?”
  • And if you have decided on international expansion then “where do you go and what do you base that decision on?”
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Mobilisation of the Nation

A4U NEW

Consider the world pre- and post- the mobile phone. Consider what changes have taken place just in your individual usage of that device in your pocket. It’s true that consumer confidence for mobile is growing rapidly, just compare mobile adoption rates to that of the Internet.

With the mobile consumer behaviour evolving faster than the mobile environment, simple enhancements to the mobile purchase journey can see great improvements. We are all aware of this as online marketers, but how do we capitalise on this? Below are some key takeaways from the ‘mobilisation of the nation’ session at A4U Expo in London, 2012.

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Changing Consumer Habits

A4U NEW

One of two opening A4U London sessions was ‘Changing Consumer Habits’, a panel reviewing the growth of new technology and what this meant for the consumer over the next two years. It featured:

This session was moderated by Andrew Copeland, the Head of Affiliates at Tradedoubler. (more…)