At A4U Expo we interviewed several people. One of them was Helen Southgate, who is Senior Online Marketing Manager for BSKYB and chair of the IAB Affiliate Council. She organized a session in which should bring Agencies and Networks get closer together. A next step to drive the industry forward. The Affiliate Industry is growing up.
She talks about how people are fighting to get the business and how that should be handled.
Linkdex is one of the fastest growing tools in search. We talked to Matt Roberts from Linkdex at A4U Expo 2011. Matt talked about the fast growth of the product, which didn’t exist at the start of this year, the development and what we can expect from the tool in the (near) future. A very insightful talk.
The two days at A4U Expo London 2011 were filled with videos, interviews, people networking and much more. But one of the most important parts of the conference off course were the sessions.
We’ve reported on the sessions extensively. Sometimes it is enough to read about it, sometimes you want to know a little bit more. Therefore we have collected some of the available slide decks from A4U Expo London 2011. Find below the presentations from Kelvin Newman, Kevin Gibbons, David Sottimano, Lee Griffin, Kevin Edwards, Sam Crocker, Stephen Pavlovich, Martijn Beijk and Patrick Altoft (in random order) (more…)
Sometimes there are interviews you don’t have to ask any question. The people being interviewed will simply make the talk themselves. If you put Dave Naylor (Bronco) and Dom Hodgson (organizer of Thinkvisibility) on a couch at A4U Expo you know success is guaranteed: a combination of fun, laughter and actual good content.
Be warned: because of the background noice the audio isn’t always that well. All I can say is: enjoy!
Ever wondered what A4U Expo is like? Would you like to see how it looks and what you are missing out on? We decided to show you! This video below shows you around A4U Expo really quickly. Enjoy!
Next we have a host of well-known names talking on what really matter for affiliates when it comes to Google signals…
First up is Dave.. So Panda. What happened? Panda hit sites with weak content pages, that had links from sites that got hit, were over affiliated or generally had poor user experience. So what if Dave were building a site today… In short: (more…)
Morning sinners, your friendly neighbourhood State of Search panda here… I’ve made it back from the other side of the Atlantic then popped up to the Norf and I’ve now jetted back so I can be here (with you) at A4U, Day 2.
First up for me today is watching three of my fellow State of Searchers up on the block – we have Martijn Beijk, Sam Crocker, Kelvin Newman and David Sottimano up to talk about internet sleuthing and that all important beating the competition. (more…)
“Making The Long Tail Wag” at this years A4U Expo was a solo session by Owen Hewitson, Client Strategist at Affiliate Window.
Owen’s presentation was aimed at those merchants who may not realise the benefits of having affiliates who, even though they may not drive the most traffic to the merchant’s site, are still able to contribute to revenue via long tail searches and conversions. Taking Amazon as an example, Owen argues that if you sell thousands of products, demand for any one of them is never zero so even those affiliates that make you one or two sales per year have their worth. Affiliates who pick up long tail traffic also help the merchant: (more…)
State of Search is doing coverage of the A4U Expo 2011 in London. We do posts, but also interviews with speakers and attendees. You can find information here: http://www.stateofsearch.com/events/a4u-expo/
In this video we talk to Lee Brignell-Cash of Fusepump.
Daniel Bianchini who is a Senior SEO consultant at SEOptimise started with an update about Panda. Since Panda has rolled out in February but has run 5 times since February. He doesn’t foresee the end of Panda any time soon. He actually predicts a lot more Panda slaps in the future.
Google suggests evaluating all the content on your site and removing or moving all low quality content. Improving all the quality of pages across the site is also advised. Really good actions to evaluate low quality content involve analysing bounce and exit rate. Ask the question if people actually read this, is the content up to date? Is the content factually good content, is it stylistically correct? It’s is a factor of overall domain authority so it’s worth getting it right. Google has 23 quality questions that help to evaluate your content. Set this up as a survey and see what your visitors think. (more…)
The session “How To SEO Like A Super Affliate” at this years A4U Expo was a solo session done by Patrick Altoft of Branded3 / Blogstorm.
Patrick started the session by defining that a Super Affiliate was:
- Any affiliate site that was now recognised as a well known brand
- Any affiliate site that employs 20+ people
- Any affiliate site that has ‘real’ offices
- Any affiliate site that is making a substantial revenue and profit (more…)
A4U London 2011 kicked off with a session on paid search tools from both a client side and an agency point of view. The speakers were:
Sam Fenton-Elstone – iCrossing UK
Andy Milhalop – moneysupermarket.com
Johnathan Dunkley – MinuteSteak
Moderated by Jon Myers – Yahoo (more…)
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