Posts About ‘SES Amsterdam’

SES Amsterdam: Search is changing. Wake up and get to work!

SES Amsterdam took place last week. The whole Dutch search market was gathered to hear the latest developments insearch from the top local search experts, representatives from Google and the international headliner Martin MacDonald.

The day started of with a wake-up call from Joost de Valk, an internationally respected SEO known for his WordPress SEO plug in. Joost of course starts with the Panda update by Google. He shows us why he’s very happy with the Panda update. Winners include Wikipedia and NY Times, making content a major aspect of SEO. (more…)

SES Amsterdam: learnings from the affiliate panel

This is a live blog of a session about affiliate and SEO at SES Amsterdam with Joris Toonders, Ruud Kok and Sabine de Vos.
One advertiser, one affiliate and one bureau. The opinions below are from these experts.

The first part of the session answers the question at which point the Dutch affiliate market is right now. All members of the panel agree that for affiliates in The Netherlands there’s still a lot to win. At the moment the affiliate market is in apremature state. A lot of affiliates still do it on the side and a most niches are still left to win. That’s why affiliates still look for easy money. They do SEO based on keyword buying and techinal optimization. They start with PPC, than maybe organic, but content marketin and social marketing is too difficult and tootime consuming. (more…)

SES Amsterdam: The future of SEO

We are at SES Amsterdam today, which is a local SES event with many local speakers, but also some international stuff. One of the speakers is Martin Mc Donald of OMD. He delivered the keynote at this years SES Amsterdam. Below you can find the live blog of his session.

SEO has long time not been an industry, it was just about breaking the algorithm. Which was relatively simple. As an industry we broke PageRank. For some keywords it’s only possible to rank based on getting (buying) massive amounts of links. Now SEO is a wide part of online marketing. If you get SEO you get the rest of online marketing. (more…)

SES Amsterdam: Link Building with Dixon Jones

At the SES Amsterdam Receptional and MajesticSEO Marketing chief Dixon Jones talked about Link Building. After talking about the basics only a few minutes, he gave the audience some actionable insights in link building.

The basics of link building
First of all you have to decide if you need links for traffic or for seo. Social media are very good links, no matter if they are nofollowed or not. The best link for SEO is: (more…)

SEO copywriting: mythbusting & takeaways

The session “SEO copywriting: mythbusting & takeaways” had high expectations, at least from my end. And the two speakers, David Brinks and Ramon Eijkemans lived up to those expectations. They tried to ‘bust’ some SEO-copywriting myths and showed the room what you can do to make better content and do SEO at the same time.

The Mythes they busted:

keywordstuffing
less=more
this boring headline
seo copywriting = boring texts
content = king

(more…)

Tomorrow: Search Engine Strategies Amsterdam 2010

Search Engine Strategies is everywhere. Well, at least they are where they need to be: the major cities in the world. With London and Berlin leading the way in Europe a Search Engine Strategies event in Amsterdam is a natural next step. Last year SES went to the Dutch capital for the first time. This year they return with a more international program.

Both the events in Berlin and Amsterdam are primarily focussed on the local markets, which means most of the sessions are in the native language of the country, in this case Dutch. This year however the organization, who asked Joost de Valk to do the programming, found a couple of very interesting international speakers to join the creme de la creme of the Dutch market. (more…)