Next up on the coverage of the 2nd day of SAScon is a talk by State of Search’s very own chief editor Bas van den Beld, who talks about the psychology of search.
Bas starts of by showing a picture of his children, and then pointing out that this is the homepage of his browser – a Google search page with a custom background. Bas says that a lot of the things Google have been doing is about making search personal. (more…)
Speakers:
Richard Baxter, Founder / Director SEOgadget.co.uk @richardbaxter
Jeff Coghlan, CEO and Founder, Matmi @matmi
This was such an awesome session, that I have split it into two posts – first up – Jeff Coghlan of Matmi
A fascinating overview of ‘Gamification’ and how it is being used in ‘normal’ marketing practices to enhance, engage, and at the end of the day – sell more stuff.
On the second day of SAScon one of the sessions I definitely wanted to see was the Location panel. Chaired by Dom Hodgson from Emberads with a panel consisting of Laurence O’Toole from Analytics SEO, Netbooster’s Teddie Cowell, Malcolm Maybury from 360spin, and Google’s Chris Johnson.
After the obligatory introductions the first presentation is from Chris Johnson, who talks about local trends & ad solutions. According to Chris 1 in 3 mobile searches has a local element. He shows an example of a Las Vegas company who utilised their Google Analytics data to customise their mobile campaigns, resulting in strong improvements in conversions. (more…)
Time flies, it has already been two weeks since SASCON ‘rapped things up‘. But the conference has left us with some good things to think about. The organization has put most of the presentations online now. We already showed you some of the presentations, but here we give you the five ‘golden beauties’ we extracted from SASCON. Enjoy!
Last week was a week filled with conferences. After SMX and ISS we went up North in the UK to Manchester and visited SASCON. This conference (Search Analytics Social CONference) had much in it, including some big partying. On our special SASCON page we have collected links to posts about SASCON, the presentations and videos from the event.
But especially for you, here is the closing video of the SASCON conference, a very special rap up, which is a unique way of ending the conference (live-version also on the SASCON page). Plus we have collected all the presentations so far on slideshare and will add any others which will become available.
There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!
Today: Peter Young, blogger here at State of Search and his own blog and head of SEO at Mediavest. (more…)
Once again a very special show this week. As guest Roy welcomed Sander Tamaëla, SEO consultant at OnetoMarket and conversion specialist. Later in the show Bas joined in, straight from SASCON where he also grabbed a couple of speakers to give their opinions.
In the first part Roy and Sander discussed conversion optimization. After the first break Bas joined in. The SASCON conference was discussed and the subject turned to Facebook and privacy issues.
The shownotes are below, all the links can also be found in the special delicious feed.
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Yesterday I spoke at SASCON, a conference organized by several Manchester SEOs. The organization did a really good job. The conference was organized for the first time and that meant a lot of things were new to both organizers and visitors. And that made it a refreshing conference. The organization tried to look at as much as possible to make the event a succes. These days I mostly speak at conferences, but as a media partner for some conferences (like the upcoming A4U Expo) I’ve also blogged on conferences a lot.
At conferences you can see a lot of bloggers sitting, mostly in te front row, typing and typing. These girls and guys are covering the event. That’s a good thing, because after all, not everybody can attend the conference. With Twitter it has already become more easy to follow what is going on at a conference but it is still a very nice thing that you can read back blogposts about a conference. Yesterday at SASCON I was especially impressed with bloggers Kieron Hughes and David Towers who managed to get a lot of content out there in very little time. I saw posts coming by from Kieron even before a session was actually finished. That’s a hard work because you have to pay attention and write at the same time.
I have been blogging conferences for years. And I can tell you: it can be a lot of hard work if you want to do it right. That’s why I’ve gathered some tips for those of you who plan on live covering a conference. Just to make the blogging life a bit easier. (more…)
This week the show was co-hosted by Lisa Myers who filled in for Roy Huiskes. As a guest on the show we welcomed Peter Young. Peter is Head of SEO at Mediavest in Manchester. He is also one of the organizers of Sascon, a new UK conference. He also writes for his own blog Holistic Search. (more…)
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