Google has done many webmasterhelpvideos, some of which were published also here on State of Search. They now decided to extend these videos more into tutorials. Which simply means thy are longer and go a little bit more in depth 
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In this video Matt Cutts answers a question of himself: Is there a limit to how many 301 (Permanent) redirects I can do on a site? His answer seems simple: no. But there are some ‘buts’. For example don’t 301 one page too much. Google might not follow all of them.
Image Credit: lupinoduck
A lot of times when you deal with SEO issues, these are related to URL structure, URL patterns and / or URL parameters being used. Since I’m currently doing some website restructurings for various clients, I thought I’d share some of the directives which we frequently use and which will make a lot of troubles just go away. In addition to URL handling I also added some performance related directives, as well as various access control tips. (more…)
When you’re changing the structure of your website, changing your primary domain or creating better URLs for SEO purposes, you want to keep the values of your old URLs and move them to the new URLs. Luckily there’s an easy solution for that: 301 redirects. 301 redirects let your server tell the visitor (or search engine) that the page they are trying to visit has been moved permanently to another location. Visitors will be sent to the new location directly. Search engines will try to remove the old URL out of their index and move the value of that page to the new location. For some time now Google is telling us that 301 redirects are the proper way of redirecting your pages. However 301 redirects seem not so good for SEO after all.
An import measure of the value of a page for Google is the PageRank. When you’re moving your pages you would want all of the PageRank from the original pages to be relocated to the new locations you specify in your 301 redirects. But in an interview in January with Eric Enge, Matt Cutts confirmed that with using a 301 redirect there might be some loss of PageRank. Too bad Matt didn’t really explain why. In my opinion moving a page, shouldn’t make that page of any less value. It’s still the same page with the same information people originally linked to. Imagine changing your company name or optimizing you URLs for SEO purposes. You would be forced to change all the URLs of your website and you would lose a little bit of PageRank for every redirect. But that means losing a little bit of PageRank for every page on your website and decreasing the authority of your whole site. (more…)
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