Posts About ‘2010-2011’

Bloggers highlight: Nichola Stott (@nicholastott)

2010 is ending and thus I want to talk a little about the bloggers from State of Search since they are the ones providing great content. I want to look at what they wrote, ask how their year was and what their expectations are. A digital thank you for their work.

Today it is time for a very very smart lady: Nichola Stott. I spoke to Nichola for the first time when I interviewed her after she and Sarah Carling had just joined the SEO Chicks. When Nichola came to me with the option of a guestpost the choice was easy: no guestpost, you’re coming to blog with us! And so she did, and in style! I cannot think of one post by Nichola I didn’t like. It was all awesome. And then there were the times we actually met in person, most of the times during conferences. Like the one in Amsterdam where Nichola, and many others, got stuck because of the Icelandic vulcano ash clouds. We had loads of fun, with amongst others Frank Watson and you should ask Nichola how she finally got home.

(more…)

Bloggers highlight: Louis Venter (@louisventer)

Going up to the new year I decided it was time to give some attention to those who really make this blog: the bloggers. See what they wrote, look at how their year was and what their expectations are. A digital thank you for their work.

Yesterday we highlighted Lisa Myers. Today it is time for another blogger who was there from the start: Louis Venter. One of those people you meet and instantly have a click with. Louis is one of the nicest people I know. Besides that he is also very knowledgeable. He knows his stuff, and that shows in his posts in which he always shines that extra light on the topic. (more…)

Bloggers highlight: Lisa Myers (@lisadmyers)

This blog’s success is built upon the content. And that content is provided by our blogging team. With the end of the year approaching I felt the time was right to give these bloggers some extra attention. Sort of an online thank you. From today until New Years eve next week I will highlight the bloggers from State of Search. Looking at their best posts, finding out what kept them going this year and saying thank you. Today in the first highlight: Lisa Myers.

How can I not start with Lisa? Lisa is the co-founder of this blog. Early 2010 I decided to stop doing Searchcowboys and was looking for my own spot Lisa immediately reacted: “I want to join you”. It’s nice to have friends!

(more…)

Guestpost: Optimising Online in 2011 – by Sri Sharma (@srisharma)

re-targeting

This is a guestpost by Sri Sharma (@srisharma), managing director at Net Media Planet, in this post he provides his advice on the key developments in search to watch in 2011.

2010 was undoubtedly a year where return on investment (ROI) and added value reigned supreme – nowhere was this more true than online. With no let up in the opportunities that the internet and ecommerce provides, a comprehensive search strategy will be crucial to success in 2011.

Social media and new innovations have been in vogue over the past year but with a 40 percent share of online adspend, paid search is where brands are seeing the best returns. To unlock opportunities from paid search, and generate increased results, Sri Sharma, managing director at dedicated PPC specialist Net Media Planet, provides his advice on what to watch in the months ahead. Here are his top tips for marketers looking to maximise opportunities and add value to their brands. (more…)

State of Search: our first year ends and the future begins

This post was originally written for the State of Search newsletter. If you want to receive unique content in your mailbox and get an overview of the best posts on State of Search first, subscribe to our newsletter here.

It’s February 2010 when State of Search for the very first time publishes to the world. We chose SES London 2010 to be the place we would tell the world there was a new blog out there. The initiative from me and Lisa was originally meant to be a place where we could publish our own stuff but very soon the first bloggers who wanted to join in showed up. Louis, Sam and Nichola were amongst the first to be part of a team which would grow very rapidly.

The team

Which brings me to the blogging team. There is no doubt whatsoever that the success of this blog has been all made by the bloggers. At State of Search we are not looking at how big the name is from someone who comes to blog with us, we look at their potential. We love to have youngsters eager to share their knowledge and open up to the world. And I think we’ve succeeded in that. The team has produced some fabulous content and has proven itself to also be a real time: we are all friends, even though some of us have never met. Note: in the coming two weeks I will be highlighting the bloggers here on the site, so keep your eyes open for that! (more…)

Google’s 2010 acquisitions tell us its all about Mobile and Social

You can tell a lot about what a person is like by what he or she buys. That is one of the things Blippy for example believes. That goes for persons, but that also goes for companies.

In the beginning of this year Google announced that it would getting back onto the buyers market. They were aiming to buy one company every month. Being it now December that would mean Google would by now have acquired 12 companies. Well, Google may have been underestimating their own spending pattern. Up until this day Google has made 26, and that doesn’t include the investments they made.

A list of all the acquisitions in 2010 you can find below, but as said, You can tell a lot about what a person is like by what he or she buys, so what does this tell about Google? Let’s take a look (more…)

Google Zeitgeist 2010

Google is letting us know what we’ve searched for again. Every country gets their own “Zeitgeist”. And off course there’s also a world wide one:

Nominate your conference of the year 2010! First nominees are here

It’s December and we’ve decided to end the first official year of State of Search in style. We will be looking back at 2010 and looking forward to 2011 in different ways with guests, posts and elections. Soon we’ll be looking at the best posts of the year on State of Search, but we are doing more! Starting with…

The Conference of the Year 2010

As you know State of Search is the blog to be at when it comes  to coverage of events. And there have been many many conferences out there last year about Search and/or Social. And we are looking for the best one out there. And we want to know from YOU what you think was the best conference of 2010. We’ve nominated several conferences below, but we might have missed a few, so we would like to know from you if you would nominate another show which is not in this list. For now we want to know which four conferences you would nominate, from this list and even ones which are not on the list. Starting next week you’ll be able to vote for the best conference of 2010! (more…)

Bing in 2010

Google has nothing short of a strangle-hold on the search engine marketplace. In the UK for example, the last few months has seen Google market share at around 90%, with Yahoo! and Bing around 3 – 4% each; with the remainder composed of Ask and “other.”

Despite these percentages many search professionals agree that even when rankings are fairly stable across each search engine, it seems like Google drives way more traffic pro-rata, than its competitors. With the sheer volume of traffic coming from Google, it is usually more rewarding to spend all your efforts pushing a page two-listing up a place, rather than getting to the top spot on Bing. (more…)

Page 2 of 212