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State of Search radioshow – episode 16: Optimizing for Universal Search with Tom Critchlow

June 24, 2010 Podcasts No Comments Bas van den Beld

Roy returned this week and talked about some of his iPhone issues. Bas and Roy were also joined by Tom Critchlow, a UK SEO, with a speciality in optimizing for Universal Search. Tom is the head of SEO at Distilled in the UK and a well known speaker at international conferences. Tom, sometimes mistaken for his brother Will, talked about how to optimize the Universal Search elements Local, Video and images. A very informative show.

The shownotes are below, all the links can also be found in the special delicious feed.trans State of Search radioshow – episode 16: Optimizing for Universal Search with Tom Critchlowtrans State of Search radioshow – episode 16: Optimizing for Universal Search with Tom Critchlow
Listen to the show here

Links and topics discussed:

Toms’ credentials:
http://twitter.com/tomcritchlow
http://www.distilled.co.uk//

Links discussed in the show:
Google To Launch Newspass Paywall
http://blog.searchenginewatch.com/100621-042902

Optimising for Universal Search:
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://www.distilled.co.uk/blog/seo/a4uexpo-munich-universal-search/
http://www.smallbusinesssem.com/local-seo-harder-than-seos-think/3302/
http://wiep.net/talk/link-building/link-building-with-images/
http://www.blogstorm.co.uk/use-google-images-and-hotlinkers-to-build-links/
http://yoast.com/video-seo/
http://fourblogger.com/create-video-sitemap-embedded-youtube-videos-and-drive-traffic-part-2/

Want to suggest a topic? Send in a url through delicious (send to stateofsearch) and if the topic is right we’ll discuss it in the show!

You can listen to us live at Webmasterradio.fm at 8pm every Tuesday here in Holland, which is 7 in the UK, and in the US it’s at 2pm on the East Coast and 11am on the West Coast. Be sure to join us in the chatroom to take part in the discussion!

Subscribe to the show in iTunes! ->ituneslogo State of Search radioshow – episode 16: Optimizing for Universal Search with Tom Critchlow

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 State of Search radioshow – episode 16: Optimizing for Universal Search with Tom Critchlow

Author: Bas van den Beld

Bas van den Beld (@basvandenbeld) is a speaker, trainer, online marketing strategist and well-respected blogger. Bas is the owner of Stateofsearch.com and host of the radioshow. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld -- Follow @basvandenbeld on Twitter or find Bas on Google+
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Related posts:

  1. Tom Critchlow talks about Universal Search
  2. Universal Search: how often are they shown on Google’s SERPs?
  3. State of Search radioshow – episode 15: Microformats with Joost de Valk and Richard Baxter
  4. State of Search radioshow – episode 17: Twitter automation with @seoidiot Paul Madden
  5. State of Search radioshow – episode 11: How Small Business Entrepreneurs Can Benefit from Search

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