A very special radioshow this time where Bas was joined by Lee Odden. Lee has just published his first book called “Optimize“. Bas asked questions about the process of writing the book but both of them also discussed the content of it and ideas behind it.

It was discussed how important it is to tailor content to the needs of the visitor, how important it is to use the language a visitor uses and how “being optimized” is a state of mind, a strategy and a tactic all in one.

On top of that Lee kindly offered to give away a free copy of the book, what you have to do to get that copy you can read below.

You can listen to the show below.

Listen to the show here (right click to download) or subscribe in iTunes

Win a copy of Lee’s book Optimize and hear Lee speak!

Lee Odden kindly offered a free copy of his book Optimize to give away to State of Search readers. This was discussed near the end of the show. And it is very simple to win this copy:

You have to let us know in a tweet why you should be the one winning the book! The tweet should contain the hashtag #optimizebook and directed to @stateofsearch. If your tweet gets retweeted a lot that will increase your chances! We will pick the winner next Monday!

There is more!!!

Wait, before you go on, there is more! As you might have noticed we are mediapartner for the Fusion Marketing Experience next week. Lee is speaking about his book there. Amongst the tweeters we will also be giving away a few FREE tickets to this event!

SO START TWEETING

Follow Bas and Roy on Twitter:

@chapter42 (Roy)

@basvandenbeld (Bas)

Want to suggest a topic? Send in your suggestion in the comments or via e-mail and if the topic is right we’ll discuss it in the show! Off course you can also drop into the chatroom on a live-show and suggest a topic there!

You can listen to us live at Webmasterradio.fm at 8pm every Tuesday here in Holland, which is 7 in the UK, and in the US it’s at 2pm on the East Coast and 11am on the West Coast. Be sure to join us in the chatroom to take part in the discussion!

Subscribe to the show in iTunes! ->

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Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld