State of Search radioshow – episode 56: Negative SEO, JC Penney and getting attention with @rishil

After a week of conferences in the UK with SMX, ISS and SASCON Bas and Roy returned with a live show. They were joined by Rishil Lakhani. They talked about what went on at SASCON, specifically at the ‘Negative SEO’ panel. They talked about the different methods which eventually leaded to the talk about the return to the top of the results of JC Penney.

Other topics discussed were the usage of mobile in search and Rishi gave away some tips on how to get visible to ‘those who matter’.

The shownotes are below.

Listen to the show here or subscribe in iTunes

Links and topics discussed in the show:

Rishi Lakhani Twitter Account
ExplicitlyMe Rishi’s blog

SASCON
Special SASCON page
The Coming Tide Of SEO Tattletales – Searchengineland

JC Penney got its rankings back
90 Days Later, J.C. Penney Regains Its Google Rankings – Searchengineland

Mobile usage of search
Mobile Insights from Google
Google Will Show New Pay-From-Your-Phone Service On Thursday

Tips from Rishi:
1. Know your target
2. Write interesting stuff
3. Repeat

Linkbuilding tactics: Getting the attention to get your article into the wrap up posts

Follow Bas and Roy on Twitter:

@chapter42 (Roy)

@basvandenbeld (Bas)

Want to suggest a topic? Send in your suggestion in the comments or via e-mail and if the topic is right we’ll discuss it in the show! Off course you can also drop into the chatroom on a live-show and suggest a topic there!

You can listen to us live at Webmasterradio.fm at 8pm every Tuesday here in Holland, which is 7 in the UK, and in the US it’s at 2pm on the East Coast and 11am on the West Coast. Be sure to join us in the chatroom to take part in the discussion!

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
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