Bas and Roy were joined by Microsoft’s EMEA Marketing lead Cedric Chambaz. Cedric discussed the Bing – Yahoo transition in which the ‘backend’ of Bing and Yahoo is merged, making that you will find the same results on both websites. Cedric explained what they had done and also explained the difference between the transition and the updates to Bing. A must listen to really learn the insights on the transition.
After Cedric left Bas and Roy discussed some of the current developments with Google buying Motorola, patents and Google and Amazon as the main topics.
Missed it? You can listen to the show below with the shownotes.
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Links and topics discussed in the show:
Cedric Chambaz Twitter Account
His Linkedin profile
Easytobook.com
The Bing- Yahoo transition
Yahoo is officially transitioning its organic results to Bing
Searches on Bing More Successful than on Google
The Google – Motorola deal
Boom! Google buys Motorola, Mobile World Turns Up Side Down
Google – Amazon?
Is Google Partnering up with Amazon? Or does Plugin fool us?
Follow Bas and Roy on Twitter:
@chapter42 (Roy)
@basvandenbeld (Bas)
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