Which one is better: Social or Search? To be honest, it is not a fair question. Maybe we should even say they don’t compare or they need to go together.
Still MDG Advertising thinks it is interesting to compare them, to see how they ‘weigh in’. And they are right, it is interesting. Which one is better for lead generation, what is better for brand awareness, local visibility or interactivity? All elements looked at in the infographic below.
And the winner is…
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Great infographic. The worlds of social media and search continue to converge. You shouldn’t have one strategy without the other. Social media data is becoming part of the search algorithm, and if you aren’t involved those are valuable links that you are missing out on.
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