Social Media Marketing Conference 2012 - Las Vegas Day 1 Morning Sessions #smx

Held in the Aria Resort & Casino Convention Center in Las Vegas, the SMX Social Media Marketing Conference is a two day conference in the SMX Series.

Hosted by Danny Sullivan, the SMM is a smaller gathering than the usual SMX but still packed with great content, speakers and case studies.

Here is a breakdown of the sessions I attended on Day 1

Traffic Boosting Twitter Tactics (#smx #12A)

Monique Pouget, Director of Content Marketing, Thunder SEO (@moniquethegeek)

This session was packed full of Social Tools – here is a nice list

Use a Management Service

HootSuite
TweetDeck
CoTweet
Sprout Social

Smarter Twitter Monitoring

@ optional
Topsy
Backtweets
Hootsuite

Find the best people to follow and engage with

Topsy
Twazzup
Social Mention
Tweepz
Twiangulate
Google

Find Mutual Relationships – Social Listening

Twtrland
Friend or Follow
Twiangulate

Track What’s Working – Shortened Links with utm parameters

Raven Tools Analytics Configuration tool
http://gaconfig.com/google-analytics-url-builder/

Participate in Twitter Chats

http://bit.ly/achatforthat

Smarter Tweeting

Create and Follow Twitter Lists
FollowerWonk
Tweriod
Buffer App
Collect and save for later – storify
Monitor Growth Over Time
Humanize your Brand

Tuning Up Twitter Tactics - Aaron Friedman, SEO Manager, Spark Communications (@aaronfriedman)

Twitter is…

340M thoughts shared daily
140M+ Active Users
The loudest voice on the planet
Twitter strategy has become even more critical for marketers
Twitter contributes to Search Engines

Attributes Engines Might Consider

Relevant/irrelevant messages posted
Total number of documents initiated posted by the author within a defined time period
Total number of replies or comments made by the author
http://www.seobythesea.com/2009/11/how-search-engines-may-rank-user-generated-content/

3 Points of Successful Twittering

Clarity – Take away the guess work. Tell your audience what to say?
Simplicity – Sharing is easy and boosts engagement
Incentives / Timely – Be relevant

Other Tips:

Be Clear – Highlight the content in the tweet that you actually want people to share
Too Long; Didn’t Read – Highlight not only ON Twitter But also OFF Twitter
Make Sharing Easy – use easy share buttons!
Don’t complicate posts – 5:3:2 rule – 5 Posts about your space, 3 posts about your products, 2 personal
information – when you see a need, gives your audience an incentive to share your information, or take an immediate action
Use Tools: FollowerWonk, Topsy, Social Mention, TweetReach

Tactics to improve Quality

Twitter and the Long Tail - http://searchengineland.com/how-to-prioritize-the-long-tail-with-twitter-118434

Step 1 identify keywords
Step 2 Look at Social Data (Topsy)
Step 3: Create Content

Twitter Cards

instead of twitter and going on your site – they stay on twitter – a lot of the contet spreads so can look and view the conent quicky – let them look at it they will share it - dev.twitter.com/docs/cards

Force Tweets

Twitter Intent Tweet, Hand Code and Adding to Text as a Link

The Big Bang Theory of Twitter Chats – Michelle Stinson Ross, CEO, Firestarter Social Media (@SocialMichelleR)

Authority is the key to drive chats.

“In the Social Media World authority is like gravity. In order to increase your gravitational pull, you must first gain mass”

Have more conversatoins
Participate
Educate
Network
Build Reputation

Popular Social Media Chats

Popular social media Twitter chats
#blogchat – Sundays at 9pm ET
#Likeable –Sundays at 10pm ET
#journchat – Mondays at 8pm ET
#mmchat – Mondays at 9pm ET
#socialchat – Mondays at 9pm ET
#pr20chat – Tuesdays at 8pm ET
#linkedinchat – Tuesday at 8pm ET
#smbiz – Tuesdays at 8pm ET
#smmanners – Tuesdays at 10pm ET
#brandchat – Wednesdays at 11am ET
#smchat – Wednesdays at 1pm ET
#CmgrChat – Wednesdays at 2pm ET
#wjchat – Wednesdays at 8pm ET
#pinchat – Wednesdays at 9pm ET
#SEOChat – Thursdays at 1pm ET
#BWEchat – Thursdays at 2pm ET

Next Step – Host your own chat

Expertise
Influence
Trust

Community

Create
Maintain with content – discussion topics, participant questions, guest bloggers
Promote – share links
Maximize hashtags – train your community – be dominant

Key Twitter Tactics from the Wolves - Bob Stanke, Director, Interactive Services, Minnesota Timberwolves (@bobstanke)

In the last six months, Twitter is driving 10% more traffic to timberwolves.com compared to the same period a year prior. Twitter following has grown over 200% in the last six months and here is how!

Key Twitter Tactics for the #twolves

Intense cross-organizational content and communication strategy
Get everyone involved from the top down
Understand High Value Content (HVC)
Create patterns and consistency
Utilize all your “partnerships”

Top Tips

Get everyone involved in Twitter messaging – from senior down
High Value Content has a HUGE impact on traffic – Pictures of Dancers get shared like crazy. Key Players, behind the scenes
Consistent Twitter messaging and matches the context
Use Twitter to show fans what they are missing
Make content strategy a priority
Make the organization small again
Find your gold content
Measure everything
Build partnerships with other brands
Using Twitter to drive game operations, collect data and reward the community through partner site WolvesNation.com

Jackie Hole

Jackie Hole is an independant Search Marketing consultant for specialising in Paid Search, conversion improvement and organic search for the USA and Canadian markets. with over 12 years experience in online marketing. Jackie is Company Director of 22 Minds Ltd and Carnival Creative Ltd.