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	<title>Comments on: Link Building Methods and Risks</title>
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	<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ses-london-link-building-methods-and-risks</link>
	<description>State of Search - Where Search and Social meet up</description>
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	<item>
		<title>By: max</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-76136</link>
		<dc:creator>max</dc:creator>
		<pubDate>Wed, 04 Jan 2012 23:12:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-76136</guid>
		<description>I like this one &quot;Show your site to Matt Cutts&quot;..lol</description>
		<content:encoded><![CDATA[<p>I like this one &#8220;Show your site to Matt Cutts&#8221;..lol</p>
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	<item>
		<title>By: seo117 &#187; 99 takeaways and top tips from SES London 2010</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-75388</link>
		<dc:creator>seo117 &#187; 99 takeaways and top tips from SES London 2010</dc:creator>
		<pubDate>Sat, 03 Dec 2011 05:15:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-75388</guid>
		<description>[...] 37) When assessing a link prospect, look at the quality of the site’s own links. Avoid those using black-hat techniques to get their own links. Google’s trust in your site is affected not just by quality of the sites that link to you but also by the sites that link to them.Jim Boykin via State of Search [...]</description>
		<content:encoded><![CDATA[<p>[...] 37) When assessing a link prospect, look at the quality of the site’s own links. Avoid those using black-hat techniques to get their own links. Google’s trust in your site is affected not just by quality of the sites that link to you but also by the sites that link to them.Jim Boykin via State of Search [...]</p>
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	<item>
		<title>By: Kes</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-64391</link>
		<dc:creator>Kes</dc:creator>
		<pubDate>Tue, 04 Oct 2011 08:33:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-64391</guid>
		<description>@ Simon Turner - that is the the beauty of link baiting... Google loves highly varied anchor text and that highly varied anchor text from a diverse array of sources will hide a multitude of sins</description>
		<content:encoded><![CDATA[<p>@ Simon Turner &#8211; that is the the beauty of link baiting&#8230; Google loves highly varied anchor text and that highly varied anchor text from a diverse array of sources will hide a multitude of sins</p>
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	<item>
		<title>By: Seo Information Search &#187; Blog Archive &#187; Defining the Long Tail for SEO &#8211; Technical SEO</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-18784</link>
		<dc:creator>Seo Information Search &#187; Blog Archive &#187; Defining the Long Tail for SEO &#8211; Technical SEO</dc:creator>
		<pubDate>Tue, 15 Feb 2011 14:26:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-18784</guid>
		<description>[...] SES London: Link Building Methods and Risks [...]</description>
		<content:encoded><![CDATA[<p>[...] SES London: Link Building Methods and Risks [...]</p>
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	<item>
		<title>By: Ann Donnelly</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-1245</link>
		<dc:creator>Ann Donnelly</dc:creator>
		<pubDate>Thu, 17 Jun 2010 16:27:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-1245</guid>
		<description>&quot;Blame the SEO&quot; Man, that happens too often!  We are just too easy a target!!!

I&#039;ve never considered buying links as all of the companies that I&#039;ve been approached by had such a spammy approach that I reckoned they&#039;d get caught out for sure.  Also afraid that once you go black...</description>
		<content:encoded><![CDATA[<p>&#8220;Blame the SEO&#8221; Man, that happens too often!  We are just too easy a target!!!</p>
<p>I&#8217;ve never considered buying links as all of the companies that I&#8217;ve been approached by had such a spammy approach that I reckoned they&#8217;d get caught out for sure.  Also afraid that once you go black&#8230;</p>
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	<item>
		<title>By: Sam Murray</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-276</link>
		<dc:creator>Sam Murray</dc:creator>
		<pubDate>Tue, 30 Mar 2010 10:45:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-276</guid>
		<description>Thanks for all the comments.

@Alex To expand on Jim&#039;s step away theory, he felt that whereas people tend to value/devalue a page based on the number of outbound links it contained he now feels that this should not be the case. He says based on experience and the continuous evolution of the search engines they now assign value in a hierarchal sense, hence the ‘step away’ part. If you had a link from a .gov page that had 10 other links on, it would not mean the value of the page is split into 10 but instead they all obtain the value of the page. Link juice is then staggered once these pages link out again. Which is why it is called step away theory, value is assigned on a basis on how many steps away from the powerful source. Hope that makes sense? :0)</description>
		<content:encoded><![CDATA[<p>Thanks for all the comments.</p>
<p>@Alex To expand on Jim&#8217;s step away theory, he felt that whereas people tend to value/devalue a page based on the number of outbound links it contained he now feels that this should not be the case. He says based on experience and the continuous evolution of the search engines they now assign value in a hierarchal sense, hence the ‘step away’ part. If you had a link from a .gov page that had 10 other links on, it would not mean the value of the page is split into 10 but instead they all obtain the value of the page. Link juice is then staggered once these pages link out again. Which is why it is called step away theory, value is assigned on a basis on how many steps away from the powerful source. Hope that makes sense? :0)</p>
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	<item>
		<title>By: Alex Miller</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-275</link>
		<dc:creator>Alex Miller</dc:creator>
		<pubDate>Tue, 30 Mar 2010 10:20:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-275</guid>
		<description>Great summary for those who didn&#039;t get to attend (like me!) - could you expand a little more on the &quot;step away theory&quot; - this seems very interesting...</description>
		<content:encoded><![CDATA[<p>Great summary for those who didn&#8217;t get to attend (like me!) &#8211; could you expand a little more on the &#8220;step away theory&#8221; &#8211; this seems very interesting&#8230;</p>
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	<item>
		<title>By: Deepak</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-153</link>
		<dc:creator>Deepak</dc:creator>
		<pubDate>Thu, 18 Mar 2010 07:49:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-153</guid>
		<description>I agree with you but we can also get back link from social networking site, forum, directories, comment posting and link exchange or now days link wheel is also great</description>
		<content:encoded><![CDATA[<p>I agree with you but we can also get back link from social networking site, forum, directories, comment posting and link exchange or now days link wheel is also great</p>
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	<item>
		<title>By: Anonymous-LK</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-108</link>
		<dc:creator>Anonymous-LK</dc:creator>
		<pubDate>Tue, 09 Mar 2010 12:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-108</guid>
		<description>Totally disagree....just a way to short cut &amp; reinstate lazy approach....if you can work smartly and put in efforts in the right direction...you can still rank in top 3 positions for competitive terms.....must be very irritating session for Google :)   .....Anyways thanks a lot for the summary esp. getting banned part...

LK





.</description>
		<content:encoded><![CDATA[<p>Totally disagree&#8230;.just a way to short cut &amp; reinstate lazy approach&#8230;.if you can work smartly and put in efforts in the right direction&#8230;you can still rank in top 3 positions for competitive terms&#8230;..must be very irritating session for Google <img src='http://www.stateofsearch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />    &#8230;..Anyways thanks a lot for the summary esp. getting banned part&#8230;</p>
<p>LK</p>
<p>.</p>
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	<item>
		<title>By: 99 takeaways and top tips from SES London 2010 &#124; Mona Sutherland</title>
		<link>http://www.stateofsearch.com/ses-london-link-building-methods-and-risks/#comment-71</link>
		<dc:creator>99 takeaways and top tips from SES London 2010 &#124; Mona Sutherland</dc:creator>
		<pubDate>Mon, 01 Mar 2010 16:47:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.stateofsearch.com/?p=176#comment-71</guid>
		<description>[...] 37) When assessing a link prospect, look at the quality of the site’s own links. Avoid those using black-hat techniques to get their own links. Google’s trust in your site is affected not just by quality of the sites that link to you but also by the sites that link to them. Jim Boykin via State of Search [...]</description>
		<content:encoded><![CDATA[<p>[...] 37) When assessing a link prospect, look at the quality of the site’s own links. Avoid those using black-hat techniques to get their own links. Google’s trust in your site is affected not just by quality of the sites that link to you but also by the sites that link to them. Jim Boykin via State of Search [...]</p>
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