It’s the ‘ego-search’ everybody does and nobody admits they do: a search for your own name. Do it and you will find which sites mention you, but mostly you will find your social media accounts. For your personal branding, whether it is for finding a job or just becoming famous in your industry, you would want that first page in Google to look good when it comes to what results show.
Did you know however that for most people this isn’t the case at all? Did you know for example that only half of people ‘own’ the first result which shows up when searching on their names? And that one in four doesn’t have positive content at all? Take a look at the infographic below and you might realize that your personal brand within Google might need some attention.
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I would be interested in trying some of these techniques as it relates to business SEO. They obviously have some use to personal results, but I’m sure that it could raise the awareness of a business site.