There’s a common misconception that SEO should sit alongside social media and PPC as part of a blended search strategy. However, SEO is an essential part of site build, content creation and on-going strategy development. Whether it’s on desktop, mobile or Internet TV, technical SEO shouldn’t be pigeon-holed.
To approach this in a better, more future-proof method, thorough understanding of technical SEO and its place in the approach to developing a strategy is absolutely vital. At BrightonSEO, Richard Falconer, Head of Technical Search at LBi, provided some interesting insights and useful tips on how to gain a better understanding of your – and your competitor’s – technical SEO set up. (more…)