Key Link Building Strategies – #seslondon

Obviously Link building is a huge part of any SEO strategy and it was great to hear from two great speakers on the subject.

Patrick Altoft from Branded3

Patrick started the session indicating that he was covering a lot of the basics.
Links are important, once you have completed your onsite optimisation everything else should be focused towards link building. Most people don’t give it the attention that it deserves.

Link analysis
Very important to define what types of links your site is going to need to compete. Every site is different and you won’t know what links are needed until an analysis is complete. Look at anchor text link profiling against your competition. Segment them into brand vs. non brand links which will identify the areas that you are strong and weak in.
Domain authority reports through open site explorer shows your number of links from quality domains. Very useful for pitching too.

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Google Acquires The Remains Of Cuil

Once they were the hope of many to become the “Google killer” they had been waiting for. Two years after their flying start in 2008 the site however already was taken down.

Now according to Bill Slawski Google has made a move on the remains of Cuil. He found that the United States Patent and Trademark Office (USPTO) assignment database shows Google bought the pending patent applications. … Continue Reading

SES London Keynote – Avinash Kaushik – #seslondon

It’s almost two years to the day that State of Search was launched and I heard Avinash speak at SES. He was truly inspirational and some of the ideas he presented that day I still use on a weekly basis today. Needless to say I am a huge fan and was really looking forward to the keynote.

He started with a favourite quote from a Kenyan Farmer, “information is powerful but it is how we use it that will define us.” We spend a lot of time making love to data but very little happens as a result. The key is trying to find out how to move beyond that information to drive change in your company.

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Danny Sullivan on Google’s New Privacy Policy

Google and privacy, just like Facebook and privacy are a ‘hot item’. Google recently changed their privacy policies. Which has led to a lot of discussion. Webpronews reported about it and asked Danny Sullivan to explain. See the video below.

Friday Talk: Olivier Blanchard on Social Business: The Next Decade

Olivier Blanchard is what one would call a “Social Media Guru”. Blanchard wrote several books, amongst which “Social Media ROI”. Earlier this month he talked in Amsterdam about the future of social business.

If you would like to see the slides you can find them here.

Searchmetrics Essentials: a Must-have for International Marketers.

There are a lot of tools to analyse your competitors’ and your own websites on the market. Most of them focus on the English-speaking countries, some of them on the German-speaking. But for me, for example, it has always been very hard to analyze websites in my home country: the Netherlands. Until recently there wasn’t a decent tool that covered our market. But now there is Searchmetrics Essentials and with just one subscription you can analyze SEO, SEA, Social and Link data in 15 different countries!
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Your Weekend Reading List for Search and Social – February 17

One and a half weeks ago we re-introduced our ‘reading list’. Great articles from around the web which will help you improve your online marketing strategies.

Off course we have a lot of great content ourselves, which you can see by reading the site. To keep up you can off course register for our newsletter and our RSS Feed or follow us on Twitter or Facebook.

But there is much more and that is what we provide you with just before the weekend. If you have any tips: tweet us or let us know! Enjoy! … Continue Reading

Amit Singhal to Keynote SMX London 2012, Danny Sullivan Returns

Next week we first will be looking at SES London 2012 but already other events are preparing for their turn this year. So is SMX London 2012 which will take place 15/16 May 2012 at Chelsea Football Club in London.

The Chelsea Football club is known for having celebrities walking around the grounds and that will be no different in May. Only this time it will not be Football Celebrities but Search Celebrities. SMX has announced that for the first time since he moved back to the US Danny Sullivan will be actively involved in SMX London and the keynote speaker will be a Google celebrity: Google Fellow and the Head of Google’s Core Ranking Team Amit Singhal. … Continue Reading

Pinterest: The Numbers Game

Pinterest is probably the newest ‘hot’ item on the social web. Whether or not it will stick around time will tell, but the immense amount of new followers I am getting in the past few weeks as well as the traffic it gets us shows for me that there might be potential in the tool.

There have been a few posts, including on our own blog, about what the tool actually does. But marketers also like to look at numbers. How is the usage, what is the traffic and who is using it? These questions are answered in this infographic. … Continue Reading