State of Search

NatWest and the Pitfalls of Siloed Marketing

NatWest’s new marketing campaign prompting people to search for ‘natyes’ resulted in no organic search listings, showing a lack of marketing cohesion.

Social Influence Scoring, Big Data and Why ‘Author Rank’ May Never Exist

A look at social influence scoring vs. Google’s massive data set, concluding that what Google has on its users supersedes any notion of ‘Author Rank’.

The Link Building Approach Triangle: Create, Align & Optimize

How to establish an effective link building action plan for any site: make the most out of already existing assets: Create, Align & Optimize

Are Brand-Owned Channels the Future of Content Marketing?

With Google penalising sponsored links and guest posts, an options for brands to get their content in front of an audience is to build their own channel.

3 New PPC Tool Updates You May Have Missed

With all the fuss about Penguin, you may have missed these PPC updates.

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Page level link Metrics less important, social signals more important in ranking factors?

SEOMoz looks at what rankingfactors are important for Search engines (read: Google) every so many months/ years. This year they again consulted many SEO experts to find out what they think are the important ranking factors to keep an eye on.

At SMX Munich SEOMoz’ Rand Fishkin presented some preliminary results of that data and the data of research they did on over 10,000 keywords in the SERPS. The data is as said not definite yet but it is always nice to look at the findings so far.

The preliminary research shows not surprisingly that social signals have become much more important than two years ago, but what it also interesting is that it seems that page level metrics have become a lot less important than before. Read some findings and look at Rand’s presentation below. (more…)