State of Search

NatWest and the Pitfalls of Siloed Marketing

NatWest’s new marketing campaign prompting people to search for ‘natyes’ resulted in no organic search listings, showing a lack of marketing cohesion.

Social Influence Scoring, Big Data and Why ‘Author Rank’ May Never Exist

A look at social influence scoring vs. Google’s massive data set, concluding that what Google has on its users supersedes any notion of ‘Author Rank’.

The Link Building Approach Triangle: Create, Align & Optimize

How to establish an effective link building action plan for any site: make the most out of already existing assets: Create, Align & Optimize

Are Brand-Owned Channels the Future of Content Marketing?

With Google penalising sponsored links and guest posts, an options for brands to get their content in front of an audience is to build their own channel.

3 New PPC Tool Updates You May Have Missed

With all the fuss about Penguin, you may have missed these PPC updates.

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Remember Twitter? It’s Still Growing! (Infographic)

Remember Twitter? It’s that service we used a lot before Google+ came around. No, seriously, who had heard of Twitter before 2006? Almost nobody, because it was just starting, they didn’t even call it Twitter until 9 months after the first idea. 2007? A few more users. 2008 really was the first ‘bigger’ year for Twitter, but look now, 2011: over 200 million users and growing. Who would have thought. An overview. (more…)