Ali White from T W White & Sons, a car dealership business, took to the Corn Exchange seat next at the jam-packed full BrightonSEO conference, providing real-business examples on how phone data meant his entire SEO and PPC strategy altered.
To start us off, Ali walked through what Visitor level call tracking actually was; as one of the many who weren’t really sure, he explained that T W White & Sons used visitor level call tracking to provide a unique phone number to each site visitor so the business can better track who is calling to give stronger actual conversion data as well as a better customer profile. (more…)
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